Denimology

True Religion Shares A "Good Buy"

An article from financial website TheStreet.com has predicted True Religion Brand Jeans should be on for a good quarter. Their products are "taking up lots of shelf space in all the right stores which is helping them successfully transform themselves from a trendy jean company to more of a lifestyle brand". As as result of this TheStreet.com is recommending True Religion shares as a "good buy".

How To Spot Fake 7 Jeans On eBay

Here are a couple of useful articles on how to spot fakes 7 For All Mankind jeans on eBay (or anywhere else). Genuine jeans will have:

- The 3 interior waistband labels
- The inner, focal 7FAM logo
- Branded hardware (e.g. buttons, rivets, etc.)

Ressurect Your Favourite Jeans

Denim Therapy claim to be able to reconstruct any degree of worn or tattered denim. Instead of a patch, the jeans are analyzed and prepped with a fusable fabric that's used under the hole. Then the proper color thread is selected and it's into an embroidery machine which reweaves the fabric. The end result (see photo) whilst not quite a brand new pair jeans sure beats having to through your old jeans away.

The Dilemma Of How To Shorten Your Jeans

A common problem that I have come across when buying premium denim jeans is that they are often too long. You cannot simply have them taken up without ruining the vintage look that you have just paid top dollar for.

Here is an interesting article on the subject from the New York Times (login required USERNAME: spamcop PASSWORD: spamcop).

I recommend finding a tailor that can shorten your jeans and then reattached the original hem with an invisible seam. Don't ask me how they do it, but you cannot tell the jeans have been shortened.