S.O.S. Spring/Summer 2012 Lookbook

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S.O.S. has been around for more than 30 years. I am happy to be able to show some of their new Spring/Summer 2012 looks here.... although I am kind of distracted right now. Looking at the pictures of the model in an airport makes me feel like wearing this outfit and heading off to somewhere nice and sunny!

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Notify Spring/Summer 2012 Men's Lookbook

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YAY - enough of topless Kardashian's and the like!

How about a topless six-pack?! Notify gives us some cool, sexy jeans for guys in their Spring/Summer 2012 collection. As I said before, I was able to see these jeans in Notify's showroom, and let me tell you guys: baggy is soooo yesterday. You really want to go slim, or, at the most, straight for this coming season. How about hitting the gym so you can look just as "six-packed"!

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Notify Spring/Summer 2012 Women's Lookbook

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I just came back from visiting Notify's brand new showroom here in NYC. It is amazing, how getting up close and personal always helps to see and understand a brand's jeans better. For example, take those blue flares shown below. When I looked at the picture, I could have sworn they were some kind of velvet or satin jeans. But no, they are "regular denim" jeans, but with a pearlescent spray surface, which actually is present in a lot of Notify's jeans in this collection. I also loved those neon pink jeans with the dégradée leg - this gradual fading will keep you from looking too pink or too much like a neon sign!

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Babakul S/S 2012 Lookbook

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Founded in 2009, Babakul is Kym Gold's - formerly of Bella Dahl, Hippie Jeans and True Religion - newest venture. Her California background clearly stands out in her Spring/Summer 2012 lookbook where she pairs her jeans with flowing and playful kaftan-like shirts.

One combination I really love is that pair of tiny barely there denim shorts and the over-sized almost transparent printed shirt that you can see below.

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Kasil Workshop Spring/Summer 2012 Women's Lookbook

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I remember, a few years ago, when Kasil first started, they became known for their perfectly fitting higher waist jeans. This at a time, when nobody was thinking "high waist" yet. I am happy to see that for this coming Spring and Summer 2012 they're continuing with their trademark high waist line. Besides their traditional skinny, they're also doing an edgy pair of black ripped jeans which I love. This is a pair I would really love to try myself. Think summer + hot = all those rips to let the air in!

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Salsa S/S 2012 Women's Lookbook

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Portuguese brand Salsa promises that their jeans will be your second skin, giving you the confident and sensual look to conquer the world. It looks like they are delivering exactly what they promise.

The brand offers cuts titled the Slim Fit ShapeUP, Push-up Wonder, Push-in Secret, Maternity Jeans Hope, Slim effect Sculpture, Curvy Bliss and Comfort Colette, among others.

You can check out the details of each style on their website.

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