Acne Pop Classic F/W 2010 Collection
The Fall/Winter 2010 men's lookbook from Acne's lower priced Pop Classics collection includes some patched jeans where the patches are almost as big as the jeans themselves. These remind me of the reinforced pants that carpet layers wear because they spend a lot of time on the knees.
Zara Spring/Summer 2010 Lookbook
It may still be winter in a lot of the world but you need to start planning your summer wardrobe soon. According to Zara's S/S 2010 they expect to see everyone wearing lots of denim shorts again this summer.
J Brand Lookbook From ShopBop
The folks at ShopBop have put together a gorgeous looking denim guide for February which features a fab selection of jeans from J Brand including their soon to be massive Houlihan cargo pants.
Kitsune F/W 2010 Collection
The temptation with men's denim is to present it using macho Village People stereotypes such as workmen/bikers/cowboys so it's always refreshing when a brand takes a less obvious approach. Their Fall/Winter 2010 Collection from Kitsuné was shown on a selection of nerdy looking male models which helped highlight the classic, clean lines of the dark denim.
Uniqlo Spring 2010 Men's Lookbook
I have said it before and it is worth repeating, if you are a guy and you want to get yourself some great quality denim for an incredibly reasonable price then you must check out Uniqlo. The photos here come from their Spring 2010 lookbook and I particularly like the the above Balmain influenced moto jeans.
Diesel: Sex Sells Spring 2010 Ad Campaign
Diesel continues to push the advertising envelope with their campaign for Spring 2010 tagged "Sex Sells *Unfortunately We Sell Jeans". Following up on their "Be Stupid" campaign these ads garner the brand attention amongst consumers (and bloggers) while being sexy and having enough humor to them to be appreciated by the masses. I saw the "Be Stupid" posters around Los Angeles a lot, plastered on buildings and they are eye catching and definitely a good move for the brand.
