Hayden Panettiere in Work Custom Panther Shorts

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Hayden Panettiere showed what our LA weather has been like by donning UGGS and Work Custom Jeans "Panther" Cargo Shorts while out in Santa Monica. I love this color called "Natural Destroyed" and the Panther is one of my favorite shorts of last season.

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Work Custom Jeans S/S 2011 Video Lookbook


It is no secret that Work Custom Jeans is one of my favorite denim brands, each pair is designed with a precise aesthetic that is inspired but clean architectural lines and an appreciation for simplicity. Do What You Love, Love What You Do, is not only the moto of WCJ but this slogan applies for me to my work here on Denimology. I was again fortunate to bring in a camera and film the video lookbook at the last shoot for Work Custom's Spring/Summer 2011 line. Working again with model Hollie Jagen, photographer Henry Han and all the WCJ team is something I love to do.

Calliope Spring 2011 Campaign

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Italian brand Calliope chose a laid back California setting for model Masha Novoselova to shine for their Spring 2011 campaign. I always Google brands I'm unaware of when doing these posts and sometimes find myself really bummed that they aren't carried in the States.

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Audrina Patridge and Lily's Bongo Dog House

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Taking her denim endorsement to the next level, Audrina Patridge got her dog Lily a custom Bongo Denim Dog House! Now in my world (with 3 dogs) that is a perk amongst perks! Lucky Lily (who makes her debut with this post on the site) enjoyed her afternoon out playing in her new house while Audrina smiled for the camera in her Bongo shorts.

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Rosie Huntington Whiteley in Diesel Shorts

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Rosie Huntington Whiteley
and Jason Statham jumped onto a boat in St. Bart's with the model/actress wearing Diesel short shorts (I want to say these are Diesel's Mintha shorts). The Transformers actress is a top model and with a boyfriend like Statham and a blockbuster around the corner 2011 looks to be as hot as she is in those shorts.

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Lindsay Lohan In Vintage Levi's Denim Cut-Offs

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Rehab is no laughing matter if my guilty pleasure Celebrity Rehab With Dr Drew is anything to go by. Not only are you going cold turkey from your medication of choice, but you are also surrounded by a bunch of other strung-out nutjobs doing the same thing. So you gotta feel a little sympathy for Lindsay Lohan who seems to have spent as much time inside of rehab as out lately. One positive aspect of her getting clean is that she certainly looks better style-wise, as demonstrated by the pix of her in a pair of vintage Levi's denim cut-offs whilst having a cigarette outside her sober living house in Rancho Mirage, CA.

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