AnnaLynne McCord In Black Orchid Denim Shorts

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AnnaLynne McCord is seen here putting in a stellar performance as a person that is thinking of buying a pair of Reebok trainers, whilst wearing some Reebok socks, carrying a Reebok bag and standing in front of a Reebok display. Any chance this might be a paying gig? Anyway, more importantly she is also wearing a pair of Black Orchid denim shorts, which to be honest she might also be being paid for. Such is the life of a Hollywood actress these days.

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Work Custom Jeans Spring 2011 Lookbook

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For Spring 2011, Work Custom Jeans takes their love for what they do and works it into new fabric and finishes (the marbling in their new vanilla and olive swirl fabric is subtle and sublime) giving us all a new take on denim for the upcoming season. Raising the bar with the Mamba Leggera in Faux Leather that neither gaps, bags or bunches (and is made with the same technology that BMW uses in cars seats) these are one of my favorite pants of the season. With attention to every detail from fit to hardware, Work Custom continues to amaze me with their ability to create jeans so well made people will stop you just to talk zippers.

Proving that leggings are here to stay, WCJ put new finishes on their much loved Panther Cargos and gave us a flare jean with a skinny twist. My favorite is the new take on the Khaki's, skinny and sexy without being too preppy. Once again model Hollie Jagen is the girl for Work Custom and it is a good thing we wear the same size shoes as I was happy to pack a bag of my favorites for the shoot - nothing makes me happier than working on a project and seeing a little bit of my influence in the styling.

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Blank NYC S/S 2011 Lookbook

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Blank NYC (who have made a name for themselves with their lower price point jeans that don't sacrifice when it comes to style) delivers new shapes for S/S 2011 much to my delight! The jeans which are priced around the $70-$80 mark have been a hit with consumers this past season, which is a sign of the economic times as many consumers can are choosing not to splash out on jeans that are priced over $200.

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Rihanna in Urban Renewal Levi's Denim Shorts

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Rihanna was busy promoting her new album Loud in New York this week where she appeared on The David Letterman Show and BET's 106&Park. In these shots she is seen wearing a pair of Levi's Urban Renewal Cutoff Denim Shorts whilst travelling between one TV studio and another.

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Lauren Conrad in Levi's Shorts

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Enjoying the respite in the rainy weather of late in Los Angeles, Lauren Conrad rode her bicycle to work wearing Levi's cut-off shorts. Although I am drained of any interest in reality t.v., I am looking forward to what Lauren's new reality show will be like, shooting has just begun and now that "The City" is over I may need to look to LC's show as my new fashion fix.

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Rachel Bilson in Current/Elliott High Waist Shorts

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Back on set after a movie making lull, Rachel Bilson wears a tied up pink & white gingham button down top paired with a pair of Current/Elliott The High Waisted Cut Off Shorts in Traveled. I think we should thank the costume department for the actress' wardrobe on the film 'BFF & Baby'.

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