Designer Q & A - Jennifer Herrema
Few people can take who they are and translate that into fashion without losing their integrity trying to appeal to the masses. When Jennifer Herrema and Volcom got together to collaborate it was a match made in heaven. The rocker chick shared her thoughts on denim and has become my new email friend. I can't wait to go to an upcoming Volcom event in L.A. and meet her in person. She's a strong kick-ass woman with a cult following, great sense of humor and has put forth a denim line with Volcom that is a reflection of all that she is. You can see more of their collaboration here.
1). Why do you think after 200 years jeans are still one of the most popular items of clothing?
Because they are so classic, utilitarian,versatile,unisex, and acceptable.
2). Who do you imagine is a typical customer?
Haaaaa.....people (men and women) with Great taste who are savvy enough to know that purchasing the Volcom brand over newer and most likely short lived trendy denim "fashion" lines is a cool utilitarian and timeless choice.
3). Where do you get your inspiration from?
Arts and crafts and my own style that evolved out of necessity
4). Which style and wash of your jeans are flying out of the shops the quickest at the moment?
I was just told that the dep jeans and shorts and the black lace up slingshot jeans are all sold through.....very exciting
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Designer Q&A : Level 99
This weeks Question & Answer is with Susan Woo of Level 99 denim whom we've interviewed before and decided to catch up with and see what stands the same and what has changed in the last couple of years in her world of denim.
1) Why do you think after 200 years jeans are still one of the most popular items of clothing?
The dominance of American pop culture is prevalent here. The very influential culture rears its head especially in fashion and denim is such an iconic staple in American fashion.
2) Last time I counted there were over 200 brands of premium denim jeans, what makes your jeans stand out from the rest?
Premium quality, style and fit at a good price. Nothing in the collection retails over $100, but you would never know based off of the quality and fabrics used. When we lowered price points we definitely did not sacrifice the most important aspects of a pair of jeans: fit, fabric, and quality.
3) Who do you imagine is a typical customer?
A busy, modern woman who wants versatility and effortless elegance to transition from day to night.
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Designer Q & A - Charley 5.0
This week's Designer Q & A is with Sue, Sales Director at Charley 5.0.
1) Why do you think after 200 years jeans are still one of the most popular items of clothing?
#1 Comfort , #2 goes with everything
2) Last time I counted there were over 200 brands of premium denim jeans, what makes your jeans stand out from the rest?
We're not your basic 5 pkt jean, we're a collection of fashionable items whose main fabrication is denim
3) Who do you imagine is a typical customer?
A Savvy Fashionista
4) Where do you get your inspiration from?
Girls / Women on the street. Everyday people.
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PSFK Interview Evisu, CEO - Scott Morrison
Trend website PSFK paid a visit to Evisu's loft in NYC to visit CEO, Scott Morrison and ask a few questions about how the brand is evolving now that he is at the helm.
Designer Interview: Michelle Siwy Of Siwy Denim
This year on Denimology we are going to take you behind the scenes to learn a little more about the people who design the jeans that you are all wearing. We are kicking off with Michelle Siwy, the superhip Founder and Designer of Siwy Denim.
1) How would you describe your personal style?
I went through literally every possible style phase growing up. Now I am a complete mixture of all the genres of my past, but with a more sophisticated, grown-up overtone. The best way to describe my style would be bohemian-goth-glamour.
I have a dark side, but always with a touch of humor.
2) If you could only wear one pair of jeans for the rest of your life which would they be and why?
I would wear Siwy Rose jeans in Kiss wash. I love the length, and how they have broken in over the years. They are super soft, and the way they fall over my ankle feels very dreamy and sexy.
3) When you go shopping, what do you look for in a pair of jeans?
For women, jeans should serve the purpose of making you feel long, lean, and accentuate your curves. I think the most important thing is that your jeans give your bottom a good lift! It's just way cuter. I don't know one guy who finds a flat bottom attractive either.
4) Legging jeans are big this season, how would you wear them?
Legging jeans are versatile and comfortable. Our leggings have denim styling, with pockets on the front or back, so it's easier to wear them with shorter jackets. I like to wear my Siwy jeggings in black (Lush),with a loose white tank top, and a shorter black blazer (often with sequin detail). I top the look off with thigh high suede boots or floppy ankle boots. If I am wearing something that shows my ankle, I'll wrap necklaces or bracelets on them for a little personality and fun.
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Designer Q & A - R13
This week's Designer Q & A is with the mysterious man behind R13 who wishes to remain anonymous for the time being.
1) Why do you think after 200 years jeans are still one of the most popular items of clothing?
I think it's due to a sort of Darwinism effect for clothing. Survival of the fittest. Probably the most significant pieces of clothing man ever invented. We haven't come up with anything that can rival a pair of jeans since it was invented. Functional, timeless and nothing could be sexier.
2) Last time I counted there were over 200 brands of premium denim jeans, what makes your jeans stand out from the rest?
Every brand can be distinctive if it is true to itself. R13 is committed to its vision; it has its own individuality. It speaks to those who understands it.
3) Who do you imagine is a typical customer?
The individual who wants to stand apart from the rest...
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