G-Star RAW Presents RAW Tailored Atelier
G-star RAW wants to share its passion for denim with its customers in the showrooms and ignite them with the G-Star excitement for high-end craftsmanship, detailing and tailoring. To completely experience denim in the store, G-Star created the RAW Tailored Atelier where customers can customize a 3301 denim themselves. First introduced in Amsterdam, the atelier will also be presented in G-Star stores in Hong Kong, Osaka and Sydney.
The 3301 denim is crafted from Red Listing raw denim. Raw denim is an exceptional fabric as it will transform and age according to how you wear it, becoming a true record of your life. The G-Star Red Listing denim is woven on vintage shuttle looms. These small looms create irregularities in the fabric, providing your denim with more depth and structure. You can recognize genuine Red Listing denim by the red thread on the inseams.
At the RAW Tailored Atelier you can customize this G-Star 3301 Red Listing denim. While you wait, a professional tailor will hand finish the denim and add a personalized label on the inside, resulting in a unique personally styled denim.
| click on thumbnail to view full-size image |
|
|
|
And here I am, thinking that I know everything about selvedge denim! Wrong, there is always more and more to learn, to discover - it's a selvedge world out there! So what I am saying is that I know about not washing your jeans for as long as possible, I know about putting them in the freezer in a sealed plastic bag to "sanitize" them, I know about how the scratchy and itchy feel of the jeans goes away with time and ....BUT did you know that you should (finally, when you absolutely feel that you have to) wash your jeans, in seawater?!? So, do selvedge jeans come with a plane ticket to the nearest beach (how about a package deal?).
Anyway, G-Star's people invited me to their showroom last week for a very special experiment. They are trying to find how how it would work if they implanted a tailor shop in their stores that customizes your very own pair of selvedge jeans. I have to say, I loved the idea. So many little details to choose from....and they hem the jeans for you as well. See all the details like zippers, buttons, labels etc that you can choose from below!
| click on thumbnail to view full-size image |
|
|
|
Furthermore, they keep a record of all these DIY jeans and then choose the most stylish ones to be manufactured for the stores. GUYS, root for me! So far, they told me mine was the most original one. I just simply did a mix of every color button on all possible places, a real mix-n-match. And the jeans look A-MAZING! See below before and after!
Bleulab Store Opening In Tokyo
Remember Denimology kinda discovered Bleulab last year and WHOA look where they are going!! Besides becoming nationally well know brand, selling in major department stores like Bloomingdale's and Nordstrom, now they are off to Japan now! I am so impressed!
Here is what they say:
"It is with a sense of excitement, awe, pride and humility that Bleulab shares these images with you on the eve of the opening of the very first BLEULAB retail store, in Tokyo. Our wonderful partners in Japan, Faceaward, secured the most sought after space in the Tokyo Plaza Mall, in the heart of Harajuku District. Today the mall held their grand re-opening celebration, and stores will be open to the public starting April 18th for a period of 45 days."
Where next, Carl Jones?! Congrats!
Adrian Grenier, Joe Manganiello Support Levi's WaterLess
On Wednesday, March 28th, Levi's hosted a dinner in support of the Levi's Water
Well... I certainly do know about those water>less jeans. But I don't have the slightest idea about waterless dinner?! I mean, I don't know really much about cooking, but I do know that whatever needs cooking need water... or am I wrong?
G-Star RAW Opens Largest Flagship Store in Hong Kong!
G-Star RAW officially opened its largest global flagship store in Hong Kong in the iconic Times Square area in Causeway Bay on Hong Kong Island. G-Star, known for its innovative and cutting edge style in the world of denim, hosted for this special store opening an eclectic night of performance, art, music and fashion. Attending the official opening ceremony were American Grammy nominee Skylar Grey, Australian actress Gracie Otto, Australian model Alexandra Agoston and many Chinese celebrities including Aaron Kwok.
At the Hong Kong store opening G-Star presented the travelling gallery Raw Art Series. Being a super specialist denim brand, G-Star is always looking to push the boundaries of denim. For Raw Art Series denim is taken to another level in terms of craftsmanship by re-contextualizing denim as collectable art objects. RAW Art Series will be exhibited in the Hong Kong store for four weeks, starting February 21st 2012.
|
|
|
J Brand Launches RTW At Bergorf Goodman
Last week JBrand launched its RTW collection at Bergdorf Goodman here in NYC and of course there was no way I would not attend! Beautiful people mingling among beautiful clothes, champagne and a live DJ - lots of chatting up, gossiping and longing looks at the RTW racks.... My OWN covetous gazes went straight to those amazing leather pants, leather jacket and striped jeans, and I want to share those with you. These leather pants and jacket are made of a truly amazing, buttery-soft leather. It's hard to describe - I could try by saying it felt like touching silk leather! Best way for you to find out is to check them out for yourselves! And don't forget to try on the jeans as well. They are right in tune with spring's trend for stripes and come in the trademark J Brand signature fit.
And it looks like I am not the only one who fell in love with this amazing leather jacket!
Check out Alessandra Ambrosio. She was wearing this "Benatar" Leather Jacket in Mink while out to lunch in Beverly Hills this past Saturday.
Levi's Fall/Winter 2012 Fashion Show # NYFW
Levi's goes fashion and I mean big time! The program was based around our daily ritual of getting dressed. Simple, right?
Here's what the brand says,
"Steeped in the authenticity and craftsmanship that the brand is known for, the collection is built around classic and refined styles with sharp clean aesthetics, which have been tailored to perfection.The key trend for men this season is the tapered look, for a great flattering fit that sits just below the waist, is slouchy on the top and has a slim tailored leg.
For women, the key look for the season is the Bootcut Skinny, which the Levi's® brand has completely reinvented. No longer your mother's bootcut denim, this season will see the launch of this new take on a classic - a sexy, modern skinny fit making you forever think differently about the bootcut."
I don't recall seeing even one pair of "traditional" blue jeans at this show. Most of the women's jeans were dressier. I wouldn't say they were trouser-cut, but they reflected a 70's silhouette and were devoid of any contrast stitching. This kind of denim gives a more formal appearance. Levi's also showed some beautiful long maxi skirts made of the softest sweat denim, which is perfect for a flowing skirt like this. Also, they really surprised me with lots of dressier jumpers, mini skirts and dresses.
For the guys I saw some drop-crotch and for the most part, relaxed fit jeans. Lengths were shorter or cuffed. The men's jeans were mostly paired with jackets or blazers. Levi's isn't about the '49-ers wearing them for digging gold any more; it has reinvented itself to fit more formal gold-digging venues!
This was one collection that really took me by surprise. Levi's, you did it!
