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J Brand F/W 2010 Ad Campaign - Behind The Scenes

Anyone who saw our post on J Brand's Fall/Winter 2010 ad campaign may want to check out the video above which gives a behind the scenes look at all the people (including photographer Patrick Demarchelier and model Lily Aldridge)...

J Brand Fall/Winter 2010 Ad Campaign

The Fall/Winter 2010 ad campaign for J Brand was shot by photographer Patrick Demarchelier and features model Lily Aldridge (and some dude) wearing next seaon's big denim looks - bootcut jeans (which are back again) and jeggings (which are...

Frida Gustavvson - Paul & Joe F/W 2010 Ad Campaign

Perfection is Frida Gustavvson for Paul & Joe's Fall Ad Campaign photographed by the great Patrick Demarchelier. There is nothing more to say. ...

Danica Patrick in Frankie B. Jeans

Danica Patrick is not only the first woman to win an Indy race she now has her own Hot Wheels car called the "Danicar" and it's the first celebrity designed car for the brand. While filming the commercial in...

Gap Spring/Summer Ad Campaign

Retailer to the masses Gap, continues to bring happiness to the forefront with their ad campaigns. Taking some of today's top models, dousing them in denim (and dare I say double denim is now one upped to triple denim)...

Vogue China - Karlie Kloss

Patrick Demarchelier paired Karlie Kloss with gymnastic equipment for February's Vogue China and shows us what is cutting edge in denim today. In attempt to navigate Chinese, Karlie is wearing laced up denim by Gucci and patched leather denim...

Gap Holiday 2009 Ads

Models Simon Nessman, Selina Khan and Daniel Pimential bring you tidings of cheer this holiday season compliments of the Gap holiday ad campaign. Appearing in December magazines the ads come at a time when Gap is enjoying a renewed...

Vogue Hommes International

Mario Sorrenti captures Eniko Mihalik and Patrick Petitjean in an editorial that pays homage to the biker lifestyle titled On The Road. I'm amazed by how the influence of Easy Rider can be seen in fashion 40 years later....

Alyson Hannigan in J Brand Cut-Off Shorts

New momma and How I Met Your Mother star, Alyson Hanniganwears a pair of J Brand Cut-off Denim Shorts. I can't WAIT! The new season premieres on CBS at 8pm on September 21!!! And off topic but.....YES, MORE BARNEY!...

Gap1969 London Pop Up Store

On September 10th, for 19 days and 69 hours, a new Gap1969 pop up store will open in London. The three-floor store on Kingly Court will showcase an extensive range of Gap's iconic denim styles, specially produced in uniquely...

Taylor Momsen in Current/Elliott Denim Jacket

Shot by famed photog Patrick Demarchelier, Taylor Momsen wears the official 'Fashion's Night Out' T-Shirt topped with a Current/Elliott Sleeveless JJ Jacket in Cloud Wash in the September 2009 Teen Vogue Editorial. ...

NYSE & The Gap Unite for Denim Friday

Patrick Robinson has been on the road promoting the Gap's 1969 denim line with pop-up stores, advertising campaigns, personal appearances and now the Gap is going to take casual Friday to the next level. This Friday, The Gap will...

GAP Fall / Winter 2009 Ad Campaign

The Gap has gathered a bevy of top models for their Fall/Winter ad campaign and packed them all into one insert in this season's magazines. Photographer Craig McDean captured everyone from Anja Rubik, Carmen Kass and Freja Beha Erichsen...

Fade To Blue

Allure Magazine's July issue features Carmen Kass in an editorial shot by Patrick Demarchelier. Styled to perfection and featuring inexpensive pieces paired with luxurious items, including the Givenchy leather jeans that I can't wait to see which celebrity will...

GAP Pop-Up Store Opening

Thursday night I was lucky enough to attend the opening of the Gap 1969 pop-up store on Robertson Boulevard in Los Angeles. The event which was hosted by Gap EVP of Design Patrick Robinson was packed with celebrities and...

Quadrangle Jeans Lookbook

Designs by Patrick Mohr have been featured in numerous magazines and he is regularly presenting his collections in Paris, Berlin and Munich. The German born model turned designer has created a line called Quadrangle jeans. Here are some images...

Patrick Dempsey In Levi's

There are never enough dudes on Denimology so it's nice to see Patrick Dempsey rocking classic pair of Levi's whilst out in LA this week. ... Continued (with more photos)...

7 For All Mankind S/S 09 Ad Campaign

Here is the new Spring/Summer 09 ad campaign for 7 For All Mankind featuring Doutzen Kroes and David Gandy and photographed by Patrick Demarchelier. ...

Designer Q&A - PRPS

Photo by Phillip Angert This week's Designer Q&A is with Donwan Harrell, founder of one of my favourite denim brands PRPS. 1) Why do you think after 200 years jeans are still one of the most popular items of... Continued (with more photos)...

New 7 For All Mankind Ad Campaign

Here is the new Fall/Winter ad campaign for 7 For All Mankind featuring Carolyn Murphy & Tyson Ballou and shot by Patrick Demarchelier. The look of this campaign is more sophisticated earlier ones and suggests that with their expansion...

Designer Q & A - Dr Denim Jeans

This week's Designer Q & A is with Alexander Graah, Founder of Dr Denim Jeans of Sweden. 1) Why do you think after 200 years jeans are still one of the most popular items of clothing? Firstly, casual clothing... Continued (with more photos)...

Designer Q & A - Paige Premium Denim

This week's designer Q & A is with Paige Adams-Geller, the Founder of Paige Premim Denim. 1) Why do you think after 200 years jeans are still one of the most popular items of clothing? I think jeans are... Continued (with more photos)...