Denimology

Denim Chic 2007 by Vogue

Vogue has kicked off 2007 with a in depth feature on denim chic around the world. The report highlights the very best denim designs coming out of Stockholm, Sydney, Los Angeles, New York, Tokyo and Europe. The only problem is that the whole article is in French, however judging by the photos I am pretty sure that their predictions for this year are high-waists (see jeans by Diesel above) and coloured/patterned jeans (see April 77 jeans below). And to top it all off they even have an interview with me!

Sass & Bide Denim & Play Collection

2007 is shaping up to be the year that low-rise jeans were replaced by their high-waisted counterparts in every fashionista's wardrobe. Sass & Bide are are always at the forefront of any new trend - they were one of the original companies producing skinny jeans and now they are one of the first denim labels to add a high-waisted jeans to their range. Their new Denim & Play Collection includes the Hulsey Strutter (see above), a distinctive looking high-waisted waisted slim leg jean with front deep patch pockets. With the increased popularity of jeans like this hopefully it won't be long before we can say goodbye to the dreaded muffin top and whale tail.



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7 For All Mankind For 2007

7 For All Mankind were one of the brands which really kick started the premium denim craze and for a couple of years their distinctive looking jeans were everywhere. Since they were so closely associated with the faded bootcut look 7 seem to have struggled a little with the recent fashion for dark and skinny jeans. They are having no such problems with the emerging trend for high waisted jeans, these new Farrah Trouser Jean in Mercer provide a great looking alternative for fashionistas who are bored with their skinny jeans.

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High Waisted Jeans For 2007

Grey Ant Jeans
Yet more evidence that high waisted jeans are making a return comes courtesy of the "My Denim Sweetheart" photospread shot by Terry Richardson for the January 2007 issue of Vogue Japan. One of the brands at the forefront of this new trend is Grey Ant Jeans which was set up by Grant Krajecki who got his start costuming Hollywood stars These jeans are certainly not for the faint hearted and I cannot help but be reminded of the sartorially challenging world of 1970s mail order catalogues.



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