Natural Selection Denim
I never thought I'd hear this description of what inspired a designer, but new denim brand Natural Selection was inspired by Darwin's theory of evolution! From the raw unlaundered denim to the authentically treated pair, which might be over 100 years old, the notion that only the strongest will survive fits the brand's keen desire to keep on evolving and achieve cult status in the market.
Design details include 14.5oz, red selvedge, narrow-width denim from Kurabo mills, Okayama Japan. Washes range from raw, through to bruised, broken and finally to buried, all are finished by hand. Priced between 140 GBP to 185 GBP, you'll find the brand at Start, Selfridges and Coggles.
Evisu: The Dirty Dozen
Starting over two years ago, 13 participants gathered through the Supertalk forums to each make their mark on a brand new pair of Lot 2000 No.1 Special's from Evisu. The Evisu jeans started off in NYC, and were worn by each participant for a total of one month (no washing!) before being passed on to the next person. The jeans traveled to Germany, London, Japan and beyond - all to break in a raw pair of jeans. Read more about the project here. Would you have participated? I'm not a big fan personally of the idea of wearing jeans for a long period of time without washing, but I have to admit, these look perfectly faded in towards the end of the journey!
Continued (with more photos)...
Jay-Z in a Denim Jacket & Prps Jeans
Recording artist Jay-Z performed the grand finale performance at the 2009 MTV Video Music Awards wearing a denim jacket under a leather vest and Prps Jeans in Dark Oiled Stained. After the award show he then attended the official MTV VMA after party at his New York City based 40/40 Club minus his Yankees hat.
Tripleworks Denim Goods
Tripleworks Denim Goods of Japan is showing a few models of shuttle loomed denim at (capsule) show. Some of the more interesting models - "Natural," "Future," and "Permanent" Indigo Denim - allow for the buyer to choose what level of wear they're looking to get out of their jeans. The "Future" Indigo Denim is specially treated to allow for the denim to "break in" colorwise at a quickly pace than their "Natural" model. On the otherhand, the wearer looking for a pair of jeans that are blisteringly difficult to fade should choose the "Permanent" Indigo Denim. All three are cut from 16oz selvedge and look great. Good to see them at the show. (Selectism)
Self Edge x Imperial = SEXI08
SelfEdge is releasing their 8th collaboration - the Imperial SEXI08. Made from 15oz unsanforized right hand twill denim, the jeans are available in both indigo and black produced in Ibara, Japan. These are, quite possibly, the perfect slim fitting jean. The SEXI08 jean will be released at Self Edge San Francisco and Self Edge New York at Noon (Local Time) on Saturday, September 5th. The jeans will also be available online at 2pm (PST) the same day.
Evisu's New Look
We previously wrote about Scott Morrison being appointed the new chief executive officer of Evisu and the changes he had in store for the brand. Evisu's new concept is about focusing on authentic washes, new fits and a minimilization of the Evisu seagull pocket logo - with some styles featuring no seagull logo at all.
Evisu's relaunch will attempt to re-brand the denim as the "it" jean, as they were in late-90s, when there was a long waiting list for them at Barneys, who only received about 12 pairs a month. Evisu was also the first denim brand to sell in mass for over $100 a pair. Evisu's new collection will be available exclusively at Barneys in November 2009 and starting in January also at Fred Segal. The new line with consist of three collections, with no two pairs the same; Evisu Genes ($150 to $198), Evisu ($198 to $265), and Private Stock ($600-$700) Replica quality, one-of-a-kind pieces, hand painted logo and numbered. Would you pay $700 for a pair? Here's a first look at the new Evisu.
