Denimology

Indigofera Prima Jeans

Indigofera Prima Jeans is a new denim line dedicated to quality, detail and craftsmanship. They confess to a never ending "love affair" with denim. The founders of Indigofera are Johan Soderlund and Mats Andersson. Indigofera is opening Spring/Summer 2009 with five denim fits which includes one fit for girls and four for the guys, all made by hand in Italy.

Self Edge Opens NY Location

San Francisco denim mecca Self Edge will is finally opening an NYC location! For those of you New Yorkers obsessed with Self Edge's authentic Japanese selvedge jeans, check it out. The new location opens July 24th and will be located at 157 Orchard Street. For the rest of us, we can still shop SelfEdge.com.

Nike Selvage Denim Sneakers

Hitting select Nike stores around the globe is the highly sought after Nike Selvage Terminator Denim Hi Top, constructed with layers of selvage denim. For those of you with a love for all things selvage denim, add these to your wish list!

Levi's Fenom Denim

Levi's Fenom Denim has put forth their newest release of Five Star Denim. The jeans come in two washes: black or blue raw, with white detailing in traditional Fenom fashion. The line is available through Levi's Japanese online shop. These a quick seller and a popular style with the Japanese youth.

Diesel Releases Paper Denim Cloth

Diesel has recently developed a paper denim cloth. This type of denim is new for the Autumn Winter season and comes in the "Keever" fit, which is slightly carrot shaped.

Cotton paper denim is a light weight resistant denim, dry to touch and completely "natural". The fabric is not only extremely light and breathable, but is also very strong. The particularity of this fabric is the presence of paper weft, which cause the reakings to be so particular and irregular and the denim to have an original stiff touch. You will find the Keever cut in the paper denim cloth available in Diesel stores in August.

Iron Heart's 23oz Selvedge Jeans

Announcing the most intense Iron Heart product ever released, their 5th Anniversary 23oz Jeans! If you thought 21oz denim was heavy weight, you won't believe what this new denim feels like. For Iron Heart's 5th anniversary they wanted a denim that trumped everything else, something so intense that it would take over 20 different versions to get it right. The denim is unsanforized, which is a first for Iron Heart, and is so heavy and rigid that we cannot imagine how amazing it will look with wear. The denim starts out as a rigid 21oz denim, once soaked the true indigo color really comes out and the post-soak weight of the denim becomes approximately 23.5oz, easily the heaviest fabric they've done. Just released yesterday, these are limited to 400 pairs worldwide. You can find them online at Self Edge, retailing at $450, but hurry before they are gone!