Current/Elliott Launches Deadstock Line
It's been a year now since Current/Elliott hit the denim scene and helped change the trends towards a more relaxed, distressed style of jeans. Now for fall, they are introducing "Deadstock", a new collection under the Current/Elliott label, inspired by vintage jeans from the 50's, 60's and 70's. Deadstock will hit a mere 80 stores in July - including Neiman Marcus. The women's line will consist of ten styles, including a skinny, wideleg, and of course, a boyfriend version, while the men's collection has six styles. They will be made from Japanese denim and available in three washes: dark, classic and a faded "true blue". While the new collection will have a different look, it still maintains that super luxe soft feel of Current/Elliott's denim.
"[Real] deadstock is a little stiff and sometimes not as flattering on the body," said Elliott. "We cheated a bit."
And here's a bonus - the new collection will be priced slightly less than Current/Elliott's main line. Can't wait to see more!
More photos of Current/Elliott's Deadstock line after the jump!
Continued (with more photos)...
Habitual Denim Changes Direction
L.A. denim company Habitual has had some tough times in recent years but now emerges with a new owner and creative director. Though they won't ignore their core product, their famous skinny jeans, they plan to offer more options soon. Some of these new plans include a superskinny denim legging with four-way stretch, a new wide-leg style, a boyfriend, and a variety of dress pieces such as woven tops, dresses, blazers and skirts. They are also working on a menswear line as well as accessories. Planning to open freestanding Habitual stores in key cities, the company expects sales of $10 million by the end of the year.
Its great to see that even in a "bad" economy, some denim brands are turning things around and expanding!
Kid Rock in Wide Leg Zipper Jeans
Never one to follow trends, Kid Rock performs during the 2009 BamaJam Music and Arts Festival in Enterprise, Alabama wearing a pair of wide-leg zipper jeans. Anyone know them? If you are looking for a great show, this is a guy you want to see. He puts the "rock" in rockstar!
Joop! Jeans Fall/Winter '09 Look Book
Evisu Appoints Scott Morrison as CEO
Scott Morrison, the co-founder of denim brands Paper Denim & Cloth and Earnest Sewn, has been appointed as global chief executive for Japanese denim brand Evisu. Part of his strategy is to get back to the iconic heritage, clarify and simplify the brand message, and improve Evisu's products using designs which will appeal to both European and American markets. Part of Morrison's new duties include moving Evisu headquarters from Hong Kong to New York, and starting expansion into the US market.
I can't wait to see what Mr. Morrison brings to the table at Evisu!
Rock & Republic Plain Wrap
Rock & Republic is taking the recession in stride with a new line of denim, hoodies, leggings and shoes for men and women. The simple approach to labeling is called "Plain Wrap", and it debuts this fall at a lower price point. The jeans will be in the $198 range. And just in case you forgot what it is you are wearing, you can just take a look at your backside!
