DJ Steve Aoki in Tie-Dye Levi's Jeans
7 For All Mankind Jeans Men's Lookbook
7 For All Mankind has in recent years received well-deserved respect for its menswear. Once upon a time the brand was known only as the denim brand that makes your girl's derriere look superior. Well gentleman, the brand should be on your radar for its innovative use of fits, fabrics and finishes. Its newest project is an eco-friendly organic line for the Spring 2009 collection. Click to check out the 7FAM looks in all their glory in our gallery.
Real Men Wear (Denim) Blouses
For men, wearing a jean jacket is like shaving with a straight razor: The high degree of difficulty scares away the faint hearted, but those that do it well appreciate the air of nonchalance it affords them, and the stylishly-iconic company they find themselves in.
Lately Mr. West (pictured above...not the prophetic Princeton Prof.) has been seen wearing a vintage Big E Levi's jacket.... Now, while the bowtie is a bit avant garde for your average lunch meeting at California Pizza Kitchen, we are of the mind that the time is right for every American man to buy the denim jacket he's always wanted, but wasn't sure he could pull off.
Men: Appreciate the history of what you're wearing. The more you know the more comfortable you'll feel about wearing it, and the more confidently you'll rock it. You think Kanye knows his jacket is a "Big E"?.... You're damn right he does..
The earliest denim jackets came to be around the same time as the development of the classic 5 pocket blue jean. They were called "Work Blouses" and were worn more as a heavy weight shirt than as a jacket. The high waisted pant and shorter jacket were favored by cowboys as they were more saddle ready than the high-backed bib overalls worn by their mine-bound blue collar counterparts. The jackets had pleats in the front that were often let out by their cowboy owners, so heavy wool sweaters could be worn comfortably underneath. Jean jackets were the worn for work because they were durable and comfortable. Remember those key points when you put yours on... Are you exuding rugged confidence yet?
Great American men have worn denim jackets as far back as they've worn chiseled jaws and broad shoulders. But for the street, you're aiming for Steve McQueen (see above), not Roy Rogers. Buy your jacket raw, dark and stiff. It should fit trim and smart. Start yourself off with the idiot proof look: Dark denim jacket, white t, Khakis and Jack Purcell's. It's no fail, and you can wear it often to get the break in on your jacket started. Once you've got a little wear on your jacket, you can brave the waters into hot denim on denim action. Keep you jacket and jeans at least three shades off from one another. A dirtier lighter jacket with darker, newer jeans at first.... Brand new, dark jackets with old faded jeans can be a little awkward sometimes, tread carefully. Perhaps even more importantly is that you wear your jacket like it's YOURS. Throw it on to add an extra layer to whatever you'd otherwise wear. DON'T fall into the dude ranch trap and add in any more western wear that you'd otherwise put on. Keep it simple, keep it classic.
Remember guys: Your goal is to look like you got dressed purposefully and deliberately that morning, and you haven't given what you're wearing a thought since then. Good Luck!
This post was written by Madeline Harmon of Chucks Vintage in Los Angeles and Bill "Broken Twill" Sack
Levi's Red Spring/Summer 2009 Collection
The new Levi's RED Spring/Summer '09 collection continues to push the boundaries of innovation while remaining true to the brand's heritage. Inspired by the craftsmanship of early denim workwear, this collection reflects the traditional construction process when fabric was precious and waste was not wasted. A minimum of 92% raw materials are used to product each individual garment with the remaining fabric being used to product collectible Levi's Red packaging. Due to this back-to-basics production technique, each denim garment is individual and unique. The collection features guys and girls and unisex styles. Made from double selvage fabric, the natural shade of the indigo with cotton hemp composition is unstructured. I love the slogan on the inside patch - "Not the cheapest but the best". How true.
Brad Pitt in Prps Impala Jeans
7 For All Mankind Opens 2nd Vegas Shop!
Update: Our source tells us the event has been pushed back till tomorrow April 24!
Luxury denim brand, 7 For all Mankind, will be opening their second Las Vegas retail location in the luxurious forum shops at Caesar's Palace! How positive is that in the down-turned current economy! What a positive step forward from 7 For All Mankind. How many companies are growing like that? Not very many.
7 For All Mankind customers will be able to shop the brand's complete collection, as well as handbags and footwear. On-site tailoring will also be available for shoppers. Why is fab because that's the one thing most of us hate is having to wait to get our new pair of jeans hemmed - now they do it right there!
The decor will be just as glamorous as the preceding locations interiors including 7 For All Mankind's signature gold S chains, Zebrano finishes and white Italian stone tables. This location will feature polished stone flooring with platinum blue accents, as well as comfortable and inviting furniture.
More information after the jump....
Continued (with more photos)...
