David Beckham In Prps Jeans

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David Beckham wore a pair of Prps jeans whilst attending a beach soccer event in Hermosa Beach, Calif for winners of the Sharpie Marker's Write Out Loud & Win contest. I have always thought Beckham's Sharpie deal was one of the more bizarre celebrity endorsements out there. Apparently he was chosen because "like the Sharpie brand, David embodies individuality and creative expression". Don't you just love marketing speak!

Zac Efron in G-Star Jeans

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G-Star Raw hosted a release party on the Strip at XIV in West Hollywood for Zac Efron on Wednesday, celebrating the actor's appearance on this month's Nylon Guys Magazine cover. Zac wore a pair of G-Star 3301 Straight Leg Jeans in Raw Denim for the celebration.

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Last Call - Twitter Contest: Win Paige Denim!

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Tweeps! It's your last chance - contest ends tomorrow!

Twitter Contest! Here's how to win. First, log on to Twitter, and follow @Denimology and @PaigeDenim

Then send the following Tweet to your followers:

CONTEST! Follow @Denimology and @PaigeDenim and win #Paige Denim jeans! Retweet to increase your chances! http://tinyurl.com/ydpkylv

At the conclusion of the contest, three lucky winners who have followed both Denimology and Paige will be announced on Denimology (and Twitter, of course!) The winners will get their choice of one pair of jeans from the Paige website! How cool is that? Get tweeting! Contest ends Nov. 7th. By the way, check out some of our favorite Paige items below and stay tuned to Paige's Twitter page for exclusive Twitter discount codes!

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Celebs love Anoname & Cult of Individuality

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Celebs couldn't believe all the rock royalty that surrounded them at last week's 25th Anniversary Rock and Roll Hall of Fame Concerts October 29th and 30th at Madison Square Garden in New York City. And they couldn't keep their hands off of the Anoname and Cult of Individuality jeans in the gifting tent either! Designer Christian Siriano, Fergie (poor thing couldn't even crack a smile despite free jeans in the midst of hubby Josh Duhamel's alleged cheating with a stripper scandal), actor Mark Paul Gosselaar and many others scooped up their free pairs. Jealous much? Yes I am.

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Nudie Jeans 2010 Collection

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Hipsters everywhere will be rejoicing as we have a first look at the Nudie Jeans 2010 Collection which looks to include plenty more of the quality men's denim that they have been making since 2001.

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!iT Jeans Lookbook

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Los Angeles is denim central where brands embrace the California lifestyle of casual chic and everyday is jean day at work. Along comes !iT Jeans launched in 2003 with a simple premise of 5 fits for women has branched out to include a full line of key styles for women, men, girls and boys. With a style to fit every body type, !iT Jeans are available in major retailers and online.

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