One of my pet denim hates is when brands come up with arty ad campaigns where you can't actually see the jeans that are supposedly being promoted. So normally I would have expected myself to... read more & view photos
I was pleasantly suprised when I found the Fall/Winter 2010 Lookbook from April 77 in my inbox. The last I thing I heard from them was that they were experiencing financial difficulties and might... read more & view photos
April 77 is the second denim brand this week (after Rock & Republic) to announce that they are in trouble. Well, actually it's a little worse than that, they have actually informed retail buyers that... read more & view photos
April 77's Fall 2009 collection is formed by unisex pieces inspired by the American southwest and the prairie lifestyle. Super slim jeans are paired with woven shirts and staple denim jackets that... read more & view photos
Jeans brands don't get much cooler than April 77 with their killer unisex skinnies, guitar pick pockets and rock & roll vibe. Autumn will see them moving into serious jeans territory with the... read more & view photos