Denimology

Superfine Sale At Cocosa

Cocosa.com is a brand new invitation-only fashion destination offering its members exclusive access to an array of private by designer brands. Next week they will be having a sale by uber-hip British denim brand Superfine and Cocosa have given all Denimolgy readers a special invitation to become founding members of their site. All you have to do is enter the invitation code "denimology" before Oct 31st and you will be given access to sales by brands such as PPQ, Lacrois, Matthew Williamson and Temperly.

UPDATE The sale is now on (until Wed Nov 5th) and you can get Superfine jeans for as little as £75.

My Hip T - Cover Your Assets

Here is another neat little invention that helps solve a jeans related problem. Now I think everyone appreciates that seeing a thong or excess of chubby tummy peaking out over a pair of low cut jeans is not a classy look. Well Hip-T is a T-shirt that is cut extra long to cover the potential exposed flesh and underwear and fit smoothly over your jeans. Anything that banishes whale-tale or muffin-top has got to be a good thing in my book.

A.P.C. - The Butler Did It

French label A.P.C. has put out a collection called "Butler Worn Out" they don't just feel like they've been worn in they actually have been worn in. In these economically challenged and "green" times A.P.C. has found a way to serve both needs by having people donate their broken-in jeans for a new crisp pair receiving a half-price discount on the new pair. The used pair will then be marked with the initials of its donor, washed, ironed 'inside and out' and resold.

Available at the A.P.C. store in Los Angeles (although they are selling out quickly) this is a trend that could catch on with other brands. Word is that other A.P.C. outlets will soon be recycling their jeans so keep a look out in your area.

Selfridges Cult Of Denim Exhibition

Artist Stuart Semple has collaborated with top denim brands (including Levis, Diesel, J Brand and 7 for All Mankind) for an exhibition which will be on show at Selfridges in London between 17th October -15th November. The show explores the versatility of denim in fashion and art and and hopes to communicate what denim means to a new fashion generation. As well as the artworks like the one above (which are actually painted onto a denim canvas) the exhibition also includes eight pairs of hand-painted jeans (see below)

Renzo Rosso (Diesel Founder) Interview

Men.Style.com spoke to Diesel founder Renzo Rosso about the company's past, present and future whilst they are celebrating their 30th Anniversary.

Levi's Unbutton Your Beast

Levi's current "Live Unbuttoned" global marketing campaign has launched yet another viral element this week. "Unbutton Your Beast" is a site where you can send a multimedia message to friends via the unbuttoned crotch of a pair of Levi's jeans (see above). And Levi's (or at least the people that create these viral campaigns for them) even went to the effort of making a special message for Denimology, which was rather nice of them.