Denimology

China Blue - Denim Sweatshop Documentary

China Blue is a new documentary shot undercover in a jeans factory in China that shows the harsh conditions teenage workers are forced to endure to produce the jeans that we wear. They work 18 hours a day for less than a dollar and are forced to live in cement fatory dormitories with no running water. China Blue demonstrates how something we all take for granted such as our choice of blue jeans can result in exploitation and negative human consequences.

J Brand Baby Jeans

Some people might find the idea of jeans for babies ridiculous but I think these new BABY jeans by J Brand are very cute. I'm not the only one because apparently Katie Holmes has bought a bunch of them for her daughter Suri.

Jeans & The Vanity Sizing Scandal

The Sunday Times has uncovered something that I think everyone has suspected for a while - that jeans manufacturers and retailers have been telling lies about the real waist sizes of their jeans. Companies such as The Gap, H&M, Zara, French Connection and TopShop are all practising "vanity sizing" and understating the waist sizes of their jeans by up to 6 inches ie. a pair of jeans that were labelled as waist size 30in in some cases actually measured up to 36in. I wondered how come my waist size had managed to stay the same size for the last 10 years.

Denimology Nominated For Brit Blog Awards

Denimology has been shortlisted by for the Brit Blog Awards 07 by those talented and tasteful people at Ask.co.uk and Metro.co.uk. In the words of Homer Simpson - Woohoo.

S4 Newsletter - The Denim Issue

S4 is an online newsletter covering trends in sustainability and style that is produced by model and sustainable business consultant Summer Rayne Oakes. The current denim issue has features on the why 2007 is "The Year of the Eco-conscious Blue Jean", the top 50 eco-conscious denim lines and an interview with Micha Peled, director of China Blue, a documentary about sweatshop workers in a Chinese jeans factory .

Adidas Denim Trainers & Track Top

Adidas have launched a collection of trainers, hats and sportswear named Materials of the World. The idea is to create products specific to different countries made from materials that have an associationa with that country. For Japan they have chosen to produce a Forum Mid trainer and Track Top made from selvage denim in tribute to the fact that japanese denim "is recognised around the world as some of the finest available".

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