Denimology

Levi's 501 Are Not Just For Humans

I am sure you must have seen the "guys jumping into jeans" viral video from Levi's that has been watched over 2,000,000 on YouTube. This week they have followed it up with a video of a monkey hanging out in Hollywood wearing a pair of Levi's 501s.

Bluwash Laundry Agent Reduces Fading

If you are the sort of person that hates it when your prized jeans fade too much from washing then here is a product you may be interested in. Bluwash is a new laundry agent developed for premium denim using naturally derived & biodegradable surfactants that reduces fading by neutralizing chlorine.

Evisu 2008 Denim Accessories Collection

For 2008 Evisu have produced a range of denim accessories including a zippo lighter cover, a scooter helmet and a teddy bear. Source: HypeBeast



Continued (with more photos)...

Supra SkyLow Denim Trainers

Here is another pair of trainers to add to the ever expanding list of denim footwear that is available now. This pair is produced by Supra.

Denim Legends - Premium Denim Book

It was only a matter of time before someone came up with the idea of producing a coffee table book about premium denim and charging a premium price for it. Denim Legends is produced by the people at We Are Magazine and costs the best part of $1000. It features some great photos of vintage and premium denim but I am not sure that it quite warrants the mind-boggling price tag. If you don't have that kind of cash you could always just read Denimology for free instead!

Jesus Jeans 1970s Ad

I love this gloriously unsubtle ad from the 1970s for a brand called Jesus Jeans.