Denimology

30% Discount @ Levi's Stores

Levi's will be offering 30% off all purchases via the Online Store or from Levi's ® Stores (only in the USA). This offer is open betweem 12:01am on November 17, 2006 and 11:59 p.m. on November 19, 2006. To claim your discount at the online store all you need to do is enter the promotional code FAF11 at the checkout. If you want to use the discount at one of the high street stores you will need to print out this coupon.

Levi's Eco "Green" Jeans

Levi's have released details of their forthcoming Eco environmentally friendly jeans. The cotton is organic and will come from Turkey, the jeans themselves will also be manufactured in Turkey to cut down on transportation costs. Other details include a coconut shell button, no metal rivets, natural dye and a recycled cardboard label. All of this treehugging stuff doesn't come cheap, the jeans will cost in the region of $250 in the US and £140 in the UK, although there are plans to release cheaper versions eventually. You can call me an old cynic but I think Levi's probably care more about their bottom line than the environment and the launch of these jeans probably has more to do with the current fashion for all things organic rather than any real corporate desire to save the planet.

Jeans For Genes Day - Friday Oct 6th

On Friday October 6th everyone in the UK is encouraged to wear jeans to school or work as a part of Jeans For Genes Day. Anyone wearing jeans is asked to make a contribution (£2 for adult and £1 for children) which will be used to fund medical research into a variety of genetic conditions such as muscular dystrophy and cystic fibrosis. The goal this year is to raise £4million which will be distributed amongst charities such as Great Ormond Street Hospital Children’s Charity, SPARKS, WellChild and the Fragile X Society.

Levi's Style Search

Levi's have launched a Style Search to find one college guy and girl to be the faces of one of their next advertising campaigns. To enter you must live in the US, be 18+ and currently studying at college. As well as the modelling assignment the prize package also includes a trip to New York and a $250 shopping spree at levisstore.com

Jeans - A Cultural History Of An American Icon

If you have more than a passing interest in denim then you might want to check out Jeans - A Cultural History Of An American Icon by James Sullivan. It tells the story of an item of clothing that was once the uniform of miners and cowboys but is now more commonly worn by presidents and supermodels. Along the way it details the rise premum denim from the 80s designer jeans such Jordache, Gloria Vanderbilt and Calvin Klein to the ubiquity of modern brands such as 7 For All Makind and True Religion.

Levi's iPod Jeans

A couple of months ago I mentioned that Levi's had decided to create a special pair of iPod jeans. I was hoping that the blanket negative publicity that surrounded the original announcement may have made Levi's realise the error of their ways and bury this idea. Unfortunately they decided to follow it through and the results are now available for everyone to see.

Usually anything associated with the iconic iPod benefits from some reflected cool but these jeans actually manage to have the reverse effect of making the the iPod look crappy. Everything about these jeans is wrong from the colour and horrible white stitching to the ugly pockets and what I assume is a remote control. These are the kind of jeans that if you wore them to school you would be justifiably bullied for the rest of the year because of it.

Continued (with more photos)...