True Religion Kids - Behind The Scenes Video
When I saw this video, I asked True Religion if I could please adopt these cuties, they are so adorable. True Religion does not do kid's clothes as a ...."we ALSO do kid's clothes...", no, they do a full range of kid's lifestyle looks which are identical to the men's and women's - in a mini version. And by the way, I love the shot in this video where all the kids are sitting on the sofa wearing double denim!
Hudson Jeans Does Phosphorescent
While other brands do pastel and neon jeans, Hudson came up with a very unique phosphorescent "idea", the tuxedo Lou Lou jeans. Loulou is inspired by Yves Saint Laurent's muse Loulou de la Falaise and mixes the sharp look of Le Smoking 'tuxedo' suit with a phosphorescent color palette.
The jeans will glow under black UV lighting. Imagine you are in a club, or having a hot date in some outdoor bar on the roof deck - you are going to shine like a star! So if you are the girl that likes to catch everybody's attention, then these are the jeans for you.
Available in 3 color schemes: Dark Navy with Phosphorescent Orange stripe, Burgundy with Phosphorescent Pink, and Olive with Phosphorescent Yellow. You can buy them here or at SCOOP NYC in early February for $198.
Fuga Denim S/S 2012 Behind The Scenes Video
Like how many times have we seen photoshoots of models with vintage cars, or girl models on motorcycles.....
German brand FugaDenim gives this to us once again. I mean I so love vintage cars, and I do get distracted from looking at other things when I see these cars. But then again, maybe it's that the jeans just aren't grabbing my attention? I don't want to be too harsh or tough here, let's see what Fuga Denim has in stock. And then I am more than ready to review their lookbook - IF they ever get back to me and answer my e-mails. Hallo Fuga Denim, Bitte um Antwort!
MiH Behind the Scenes S/S 2012 Video
It's nearly 45 years since the "Summer of Love", but MiH's Behind The Scenes transmits a yearning for those peaceful 60's hippie times. Complete with the then-so-stylish and now-so-stylish flares - the peasant shirts and the flowing hair, the oversized Jackie Kennedy sunglasses - all of this makes me feel like traveling back in time :-)
KOCCA 3-D Video Lookbook S/S 2012
This video from Italian brand Kocca literally stopped me in my tracks. What a simple yet effective concept for a video presentation and what better way for a company to display their clothes than letting the customer see them from a 360 degree angle. I see a new lookbook trend beginning right here!
True Religion: Behind The Scenes - S/S 2012
True Religion is promising a totally new ad campaign. In a single word, iconoclastic. A radical campaign of shock and awe that will provoke the viewer with images of nonconformity and rebellion. A campaign drawing upon the fundamental tenets of American culture to turn them around and smash the very icons that represent it. This video kinda reminds me of the hippie days of the 60's and 70's. The mood is definitely 60's with old trucks, motorcycles, and scantily-clad, "beautiful people" romping in the desert. I can't wait to see the campaign itself.
True Religion's S/S 12 collection is available as of today, January 18th, in their stores an on their newly relaunched website.
