Introducing: Bluer Denim
You all know AGAVE jeans, right! Well, Jeff Shafer, owner of AGAVE, is introducing his newest baby: Bluer Denim. With this line he proposes to provide new and better denim choices to 18 to 24ish men and women, creatives, makers, made in America activists, fashionistas and denim-heads.
BLUER is a web-only, direct from designer to consumer, business model. Because of their direct model, they will be able to deliver true premium denim at previously impossible prices.
They will also introduce their "HOME TRY ON" experience, made in America quality, transparent supply chain, "BUY ONE GIVE ONE" denim recycling/repurposing program and a corporate responsibility promise. They hope to change the apparel industry, one pair of jeans at a time. Their campaign is not only about authentic premium USA made denim with an impeccable fit, it's about personalization, exploration, convenience and giving back to the community.
Sound good? Well, personally, I have known Jeff Shafer for a while now and I can confirm that he is an absolutely serious and determined kind of guy and he
delivers what he promises.
Check back here next week for more details about Bluer Denim:-)
Hiut Denim Co Video
Watch this video and you will understand that for the people at Hiut Denim Co making jeans is obviously a labour of love.
All Saints - Denim, The Making Of
Because we are always fascinated by how our beloved denims are being manufactured.
And regardless of how many videos of this kind we see, it always looks like something "new". Well, at least, it does to me, a real denim addict LOL!
Sisley S/S 2013 Ad Campaign Video
Sisley, which, by the way, is owned by the famous Benetton group, always takes a sensual and extremely fashionable approach to their clothes. This differs from the Benetton collections themselves, which are more basic, Sisley gives us clothes to feel sexy in, to dream in and to par-TAAAAY in!!
Sisley Young - S/S 13 Ad Campaign Video + Images
Very aptly called - "City Kids on the Loose" - Sisley shows us their young collection, filmed while the kids were playing in a park, enjoying summer. I have always been a huge fan of the Sisley Young clothes because this is one of the very few brands that offer real edgy and avant-garde clothes for children and young adults. Sisley does not concern itself with giving us clothes for kids. They are giving us mini versions of adult clothes for kids LOL!!
Happy Birthday, Mr. Blue Jean!
Well, what can I say.... just thinking about that if Mr. Levi Strauss had never invented the 501 jeans, then what would James Dean and Marlon Brando and I have worn in the most crucial stages of our lives LOL!!!
Thank you Mr. Strauss for giving us the 501's and accept a heartfelt HAPPY BIRTHDAY :-)
