Annalynne McCord in A/X Denim Pencil Skirt

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"90210" star AnnaLynne McCord and her two sisters, Rachel and Angel, get dolled up for a girls night out in Hollyweird. AnnaLynne goes for Armani Exchange again. This time her Armani piece is her high waist A/X Armani Exchange Gold Trim Denim Pencil Skirt. A lot of people have difficulty wearing high waist lined denim. Not Annalynne though! Angel McCord borrows sister Annalynne's A/X Armani Exchange Knit Denim Leggings from her famous sister for their night out at Chateau Marmont.


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Duffy in Nudie Jeans

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Singer Duffy enjoys her vacation with a male companion in Italy wearing Nudie Skinny Jeans in Organic. Instead of getting the jeans hemmed Duffy opts to fold them up. I don't think I have ever spotted any girls wearing Nudie jeans before! It's cool to see a chick getting into the selvedge denim scene.


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People's Liberation Launches at Charlotte Russe

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Following the announcement last December that People's Liberation denim would be partnering with Charlotte Russe, they are finally in stock online, with everything priced under $100 per pair! Check out the new styles available at CharlotteRusse.com. I'm loving this first pair of flares - actually the entire line looks really nice!

People's Liberation Janine Mini Skirt

People's Liberation Tanya Boot Cut Jeans (Long)

People's Liberation Tanya Destroyed Boot Cut Jeans

People's Liberation Tanya Skinny Jeans


Hayden Panettiere in Paige Jeans

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Movie star (she finally is!) Hayden Panettiere smiles pretty for the paps on her entry to Beso restaurant wearing Paige Denim Skyline Ankle Peg Jeans.
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Bar Refaeli For Rampage

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Supermodel Bar Refaeli has replaced Gisele Bundchen as the face of Rampage Fall/Winter 2009 campaign. As if coincidences are not enough here are some little known facts: Refaeli dated Leondardo DiCaprio after Bundchen, Bar then joined the Victoria's Secret team and Bundchen promptly left and now Rampage.

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Scott Morrison - Evisu CEO Interview

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As you know we have reported in the past about Scott Morrison's recent appointment as the new CEO of Evisu. So we thought it would be best to catch up with the man himself and see what he has to say about his recent appointment and his vision for Evisu in the future.

Q) With Paper Denim & Cloth and Earnest Sewn you were involved from the beginning, whereas with Evisu you are taking over an existing company. What challenges do you think there will be working with an existing brand rather than starting from scratch?

A) Undoubtedly there are challenges within every organization, and taking on an existing concept has it's pros and cons, there's no doubt. Evisu is an amazing brand however, with 20 years of history and being the pioneer of men's premium denim gives me a lot of positives to work with. There's an iconic brand story, a heritage identity and one of the most recognizable logos in the world. On the flip side, one of the obvious challenges will be managing the expectations of our existing customer. We're going to be evolving the brand concept and pushing Evisu in a new direction, which will be very exciting for most, but might leave some consumers on the sidelines.

Q) When Evisu first launched they were really the only men's premium brand around (in the UK at least). Now many years later the competition has become fierce - could you describe what plans you have to get Evisu noticed in a very crowded marketplace.

A) I first found Evisu in the late 90's when it had started to come into it's own outside of Japan ... and yes, it was the first real premium denim brand in my opinion (although Diesel and Replay were making pretty amazing jeans for years), and Evisu in many respects paved the way for people like myself to create brands like Paper Denim & Cloth or Earnest Sewn. When it comes to our approach for today's market I maintain the same principles I've subscribed to since I started my first company in 1999; focus our efforts on product quality, innovation and brand integrity, everything else will speak for itself.



Continued (with more photos)...