After having tapped Gisele Bündchen, Frame is now announcing Amelia Gray as their ambassador in their latest ad campaign.
Coming hot off the heels of its latest campaign with Bündchen, Frame has turned to American model and TV personality Amelia Gray as its latest face for S/S24.
Here you can see Amelia posing completely naked clutching a pair of jeans – the Slouchy Straight Jean in a light vintage wash
“Gray is the epitome for a new era of off-duty dressing for the quintessential LA girl” and, as Torstensson states, it is her natural warmth that truly embodies the Frame woman.
The campaign was shot at Chateau Marmont in West Hollywood by Frame’s Erik Torstensson who established the brand in 2012 together with Jens Grede.
Frame’s campaign launch also coincides with the release of their spring 2024 collection. The new line features blue and black jeans, denim shorts, vests, skirts, dresses, and jackets. Rounding out the range are crocheted and cashmere sweaters, lace and silk blouses, cotton dresses, sweatshirts, suiting, and leather vests and shorts, all in a sharp palette of cream, lavender, tobacco brown, besides, of course, the blue and black. You can discover the full range on Frame’s website.
Frame clothing is available to buy at Nordstrom, NET-A-PORTER, and at Neiman Marcus.
