Your Daily Denim Destination
This past Sunday, exactly during Super Bowl, Levi’s launched “Behind Every Original”, a bold new global campaign celebrating the people who push culture forward. And there’s one cheeky twist. Debuting during one of the biggest sporting moments of the year, the anthem film “Backstory” flips expectations by showcasing celebrity icons and everyday originals exclusively from […]
Pacsun released its newest men’s and women’s spring campaign for 2026. Shot in sun-soaked locations across Brazil, the campaign highlights an all-local cast of youth models, capturing the country’s vibrancy and beauty with Pacsun’s latest styles. The setting serves as a cultural reference point, reflecting the global influences shaping how young consumers dress, travel, and […]
Wrangler partnered again with country music star Lainey Wilson. This time it is for Wrangler’s Spring 2026 ad campaign. This newest collection is focused on Western heritage, boho flair, and definitely bold denim styles. Blending classic Wrangler denim with Lainey’s rock-n-roll meets cowgirl aesthetic. Yeah, when Wrangler and Wilson team up, you can count on two things: authentic western […]
GUESS? announced global entrepreneur and fashion icon, Chiara Ferragni, as the face of its Spring/Summer 2026 global advertising campaign. The campaign was captured through the cinematic lens of the renowned Morelli Brothers. A symbol of innovation, self-expression, and digital influence, Ferragni embodies a bold new chapter for GUESS. One that bridges the brand’s iconic heritage with […]
Abercrombie & Fitch launched their spring 2026 denim campaign this January, featuring influencers Achieng Agutu, Natalia Spotts, Kelsey Anderson, Jhordan Borboa, and Yumi Nu in their favorite Abercrombie denim styles. This campaign builds upon the Fall 2025 campaign, “Denim Should Feel Like This.” The styles for women include the High Rise 90s Relaxed Jean and the Low Rise Ultra Loose Jean. […]
This month, global lifestyle brand, True Religion, launched their latest ad campaign. Titled ‘New Year, New True’, the campaign features, media personality and entrepreneur, Chelley Bissainthe, and artist/rapper Kalan.FrFr. Designed to capture a confident, forward-looking mindset at the start of the year, the campaign reinforces denim as the foundation of the brand while expanding the […]
This past summer, Gap launched their “Better In Denim” ad-campaign featuring global girl group KATSEYE. And it was all about baggy and low-rise jeans. And now, in the middle of the winter season, we can only confirm, the low-rise jeans are definitely on the (high) rise! And Gap proves to have been totally right on […]
American Eagle doesn’t do middle way! From 28-year-old Sidney Sweeney going straight to 84-year-old Martha Stewart. Move over, Sydney. it’s Martha’s turn now! American Eagle is spending the holidays with Martha Stewart. And the apparel retailer isn’t shying from the jeans that triggered a national controversy around Sweeney. The holiday campaign content features the domestic icon, clad […]
Why are we not surprise? So Diesel is declaring her Santa is a woman. And we’re totally fine with that! Climb on up on Santa’s lap and tell her what you want for Christmas. Have you been good this year? Santa hasn’t and she is breaking with tradition this season. She’s tired. She’s been naughty. […]
Tommy Jeans returns to New York for Fall 2025, capturing the city’s pulse with denim, individuality, and a fresh cast. Visuals show street-style scenes in NYC: subway stations, yellow cabs, city sidewalks – merging everyday urban life with denim styling. The campaign was shot in New York City, positioning the city not just as a […]