Should we say Mr. Diesel Glenn Martens, or rather, the new Mr. Margiela Martens? The answer … time will tell. Thing is that Maison Margiela and Diesel belong to the same company, so why not also share the designer?! Personally, I am not sure how Martens will carry off being a designer for like – […]
Balenciaga Resort 2026 – Oops Skinny Jeans?!
Balenciaga’s Demna, in his last collection designed for the brand … Are we actually having to say good bye uber-sized denim? We already hinted on this subject back in March when we posted Balenciaga’s Fall/Winter 2025 lookbook. The collection is framed as a retrospective of Demna’s 10-year tenure at Balenciaga, drawing from 35 past collections […]
PACSUN – Denim Days Fall 2025 💙👖
Pacsun is reclaiming a familiar cultural cornerstone with the launch of its Fall 2025 campaign “Denim Days,” a celebration of the daily ritual of wearing jeans. The campaign was shot inside a classic shopping mall, at a time when Gen Z is rediscovering mall culture as a shopping destination and as a social and creative […]
Fiorucci Spring 2026 – “Piazza Fiorucci”‼️
Fiorucci’s Spring 2026 fashion show was a joyful, creative revival of Elio Fiorucci’s playful spirit. With freedom, optimism, and childhood wonder at its heart. Under Francesca Murri, Fiorucci reimagined Milan’s Via Paolo Sarpi as a fantastical public square where everyday meets surreal with a playful, childlike energy. Janina Zais joins the show as guest artist, extending […]
Dsquared2 – Spring/Summer 2026 Looks
For Spring/Summer 2026, Dsquared2 took a bold step away from traditional runway presentations and instead delivered its vision through a meticulously curated lookbook. Tiny distressed denim shorts adorned with metal rings to thread belts, and boasting raw cuts – paired with crop tops or hybrid tank designs – reflect the playful, audacious DNA of the […]
Celine – Spring/Summer 2026 Denim Looks
Michael Rider’s Celine has arrived and it’s nothing short of perfectly executed. Taking cues from predecessor, Hedi Slimane, Rider continues the house’s love affair with sharp tailoring and skinny silhouettes, especially in menswear. Men’s leggings and skinny jeans—a Slimane signature—still made their rounds, now softened by a styling approach that feels freer, less rigid. Te brand’s Spring/Summer […]
Good American – Summer In Denim Shorts
Summer is here and Good American has you covered with denim shorts for all your good times! Whatever your personal preference is – super tiny or extra long, you can find your new favorite denim short right there. And what’s even better is that the brand is totally size inclusive ranging from size 00 to […]
KSENIA SCHNAIDER – Pre-Spring 2026 Lookbook
Founded 2011 in Kyiv by Ksenia and Anton Schnaider, the label gained fame for the demi‑denim – bermuda-dropped-over-jeans innovation (images below). Check them out here. For Pre-Spring 2026, KSENIA SCHNAIDER blends rural nostalgia with urban irony. Shot among gardens and coastal landscapes, the collection carries a soft, summery mood infused with the brand’s signature wit. […]
Men’s Denim Looks Spring/Summer 2026
Men’s Spring/Summer 2026 Fashion Week kicked off with Pitti Uomo in Florence. And is right now happening in Paris (June 24 – 29, 2025). The events include 70 participating houses, featuring 40 runway shows and 30 presentations. We’ve been watching many shows, always looking out for what’s new in denim (of course!). What will we be […]
Adriano Goldschmied for Pioneer Denim
Last year we have featured Adriano Goldschmied partnering with Pioneer Denim to co‑create capsule collections under Daily Blue by AG + Pioneer Denim. You can read more here. The focus of this collaboration is future-minded denim featuring sustainable yarns, low-impact dyes, advanced washes and finishing sourced from technologies by Tonello, Jeanologia, Officina39, Soko, Bluesign, ZDHC, […]