Stella McCartney doesn’t treat denim simply as a fabric. In fact, she elevates her denim with technology and sustainability at the core. Stella McCartney has long been a leader in ethical luxury, and Spring 2026 was no exception: PURE.TECH Denim: McCartney introduced denim woven with air-purifying technology which actively absorbs and neutralizes pollutants like CO₂ […]
R13 – Pre-Fall 2026 Lookbook
Chris Leba’s R13 Pre-Fall 2026 collection is about grunge heritage reinterpreted with “pajama tailoring” ease. This collection keeps R13’s downtown New York edge but softens the aesthetic with comfort-driven silhouettes and a tailored feel, creating a hybrid of grunge and refined ease rather than pure streetwear distortion. A good example are sweatpants created with denim […]
Nili Lotan – Spring 2026 Lookbook
Nili Lotan’s Spring 2026 ready-to-wear collection brings her signature polished nonchalance to everyday dressing . And denim plays a key role in that narrative. The Spring season is defined by workwear and utility influences mixed with classic silhouettes, creating an effortlessly cool wardrobe where denim sits at the center of casual style. Denim in the […]
KSENIASCHNAIDER Pre-Spring 2026 Lookbook
For Pre-Spring 2026, KSENIASCHNAIDER blends rural nostalgia with urban irony. Shot among gardens and coastal landscapes, the collection carries a soft, summery mood infused with the brand’s signature wit. This transitional collection is built around denim which is the core of KSENIASCHNAIDER’s identity. Embroidered jeans, hemp dresses and shirts, and soft knitwear come together to […]
Gucci Pre-Fall 2026 Lookbook
Gucci’s Pre-Fall 2026 isn’t a traditional runway. It’s a lookbook shot by Demna himself and described as a kind of “imagined show”. The denim pieces here play a supporting but important casual role in a collection. We have to say that: Demna Gvasalia – former Balenciaga, now Gucci – has definitely calmed down! Or however […]
Etro Pre-Fall 2026 Men’s And Women’s Lookbook
Etro is the brand for you if you’re looking for more classical denim. Let’s say, classical with a twist! Etro’s trademark embroideries and embellishments are a big thing for denim as well in this Pre=Fall 2026 collection. You’ll see denim textures integrated with patterned fabrics, such as velvet, jacquard, or patchwork. All very much in […]
Wrangler x Lainey Wilson Spring 2026 Campaign
Wrangler partnered again with country music star Lainey Wilson. This time it is for Wrangler’s Spring 2026 ad campaign. This newest collection is focused on Western heritage, boho flair, and definitely bold denim styles. Blending classic Wrangler denim with Lainey’s rock-n-roll meets cowgirl aesthetic. Yeah, when Wrangler and Wilson team up, you can count on two things: authentic western […]
JW Anderson – Fall 2026 Denim Looks
For the JW Anderson Fall/Winter 2026 season, Jonathan Anderson has shifted away from a traditional runway show, instead debuting the collection through a lookbook. For this season, Anderson focuses on the “art of making,” featuring his circle of friends and actual artisans in the lookbook. Denim remains a core pillar of the collection, specifically highlighting […]
Dolce & Gabbana Fall 2026 Men’s Denim Looks
Dolce & Gabbana’s Fall/Winter 2026 menswear collection, titled ‘The Portrait of Man’, mixed tailoring, streetwear, and dramatic silhouettes. In the Dolce & Gabbana Fall 2026 collection, portraits are not perfect – they are honest. The designers’ deconstructed the idea of the ‘put-together man’ and instead proposed men in flux, men in motion. Consider the scene: […]
Aknvas – Pre-Fall 2026 Denim Is Super Cute!
The Aknvas Pre-Fall 2026 collection by designer Christian Juul Nielsen is inspired by pastoral childhood memories. Drawing from childhood summers spent with his uncle in northern Denmark. Days on a farm, folklore play, and rugged utility reimagined with whimsical style. The overall vibe plays with contrasts between workwear fabrics and fantasy dressing. The resulting lookbook […]