What we first noted about California based brand, Iron & Resin, was their slogan – “Clothes made to be worn in, not out!”
Iron & Resin is a pretty interesting brand known especially for their denim and workwear.
“Born in a small, Southern California, blue-collar beach town, graced with world class point breaks and seaside racetracks, where ghosts of a once towering oil industry still linger in the shadows…”
The brand is based in Ventura, California and was founded by Ryan Hitzel and Mike Armenta. Their ethos is making purposeful and quality-built clothes, make them last a really long time.
They lean into a “one-off” / heritage-workwear style: rugged but with thoughtful design rather than disposable fast fashion.
“We’re a small brand. much smaller than most folks realize. it gives us a sense of freedom to do things our own way. to flip the bird to the conventional. but it also means you put everything on the line. and sometimes you take it in the teeth. but if you’re passionate about what you do, no amount of beat down will keep you down.”
Our recommendations:
If you want rugged, long-lasting denim or work pants, Iron & Resin is a really solid choice. Their Enduro jeans are recommended for someone who wants durability + abrasion resistance.
If you care about premium denim like selvedge: Their Nihon Denim and Fischer style are worthwhile. Good quality at more accessible price than some “luxury denim” brands.
And – as mentioned above – think long-term: Their mission is “wear in, not out”, so this is a brand more suited for people who keep clothes long-term or who want functional, rugged wear – not just trend pieces.
YOu can shop for Iron & Resin on their website.
