Beyoncé and Levi’s continue their awesome collaboration on tour this summer with Cowboy Carter and the Rodeo Chitlin’ Circuit.
Levi’s designed several custom looks for Beyoncé and her dancers for the world tour supporting her Grammy-award-winning “Cowboy Carter” album.
Beyoncé took the stage in a custom Levi’s® one-piece with “LEVII’S” emblazoned across the chest and fully covered in Swarovski crystal rhinestones. The iconic Levi’s® Red Tab logo was reimagined with the double “i” as a nod to Beyoncé’s “LEVII’S JEANS” track from her Grammy-award-winning COWBOY CARTER album and referencing the limited-edition BEYONCÉ X LEVI’S® tees, which were released in May of this year.
To finish her look, Beyoncé wore custom Ribcage Wide Leg Jeans reimagined as western-style chaps, adorned with allover Swarovski rhinestones, and a patchwork denim cape, hand-stitched from vintage Levi’s® denim jeans of all different decades, washes, and styles.
Beyoncé’s dancers were also dressed in full custom Levi’s® denim looks to match Beyoncé’s rhinestone chaps. Female dancers wore fully custom denim Bra Tops, Ribcage Jeans cut into briefs, and rhinestone embellished Ribcage Wide Leg Jean Chaps.
The male dancers donned Levi’s® Western Shirts, rhinestone embellished 567 Relaxed Flare Bootcut Jean Chaps, 517 Bootcut Jeans, and custom Trucker Jackets.
In close collaboration with Beyoncé’s team and stylist, Levi’s® created custom pieces that honor the brand’s legacy and the forward-thinking vision of one of the most influential figures of modern culture.
LEVI’S® ON BEYONCÉ:
- Custom Bodysuit Tee
- Beyoncé x Levi’s Graphic Essential Sporty Ringer Tee
- Custom Rhinestone Chaps (w/ Swarovski crystals)
- Ribcage Wide Leg Women’s Jeans
{Image Credit: Parkwood}
