Your Daily Denim Destination
Founded in 2005 by Yohei (Goto-san) after running a vintage shop, JELADO is deeply rooted in Americana aesthetics spanning the 1930s to ’70s. The brand meticulously re-creates vintage garments, offering modern interpretations free from nostalgia’s limitations. “LASTRESORT DENIM” is JELADO’s greatest masterpiece to date, but this time they have created a denim that is even […]
More than a year ago we’ve looked closer into a denim trend which back then was on the rise. The barrel-leg jeans. And we have to say this trend really caught on. In almost all previews and fashion shows we have seen one or another version of the barrel jeans. Definitely a trend which is […]
We are truly impressed with American Eagle’s latest ad campaign featuring “Euphoria” actress, Sidney Sweeney. This is their most expensive ad campaign ever, It includes a 20-story 3D billboard in Times Square and an Exosphere Sphere activation in Las Vegas. Also there’s a Snapchat AR try-on lens, sponsored Snap stories, and BeReal & Instagram broadcast […]
Should we say Mr. Diesel Glenn Martens, or rather, the new Mr. Margiela Martens? The answer … time will tell. Thing is that Maison Margiela and Diesel belong to the same company, so why not also share the designer?! Personally, I am not sure how Martens will carry off being a designer for like – […]
Pacsun is reclaiming a familiar cultural cornerstone with the launch of its Fall 2025 campaign “Denim Days,” a celebration of the daily ritual of wearing jeans. The campaign was shot inside a classic shopping mall, at a time when Gen Z is rediscovering mall culture as a shopping destination and as a social and creative […]
Ukrainian sustainable denim brand, Ksenia Schnaider is inviting us for a collection made inside-of-the-box!And we are totally loving this — outside-of-the-box — interpretation! Ksenia Schnaider’s Cubic Collection, part of their Fall/Winter 2025 line titled THINK INSIDE THE BOX, is a bold exploration of digital aesthetics translated into physical fashion. Inspired by the blocky, low-poly visuals […]
Junya Watanabe really gives all leather lovers a good reason to look forwards to their fall 2025 collection. A total leather feast! And we are talking about almost surrealistic geometric leather designs. Watanabe also introduced glossy leather pieces sculpted into geometric shapes, transforming traditional biker jackets and trench coats into architectural forms. Admitted, some of […]
Every once in a while we do come across some apparently “makes no sense” denim looks. But here, @Denimology we have one unbreakable rule. We do not judge. We are here just to report and share our denim finds with you. As is the case with these jeans from the Duran Lantink Fall 2025 collection. […]
Acne Studios introduces its Fall/Winter 2025 menswear collection with a new spin on what a classic can be. This collection exemplifies the brand’s commitment to redefining menswear by merging classic elements with avant-garde design, offering a fresh perspective on modern fashion. Like, for instance, tailored navy suits and asphalt-grey separates come with a wink of subversion, while shots […]
Bluemarble is a menswear label established in 2019 by Anthony Alvarez. Born in New York to a Filipino father and French mother, Alvarez was raised in Paris, providing him with a multicultural perspective that deeply influences his designs. Bluemarble aims to promote individuality by highlighting the commonalities between world cultures, often drawing inspiration from Alvarez’s […]