Your Daily Denim Destination
White jeans are a bold, versatile wardrobe essential. Perfect for summer and transitional seasons. When styled right, they project confidence and effortless polish. White denim offers a fresh, polished look that complements nearly any color palette – from navy and olive to pastels and neutrals. This summer especially, white jeans fit the trending “quiet luxury” […]
First thing that came to my mind when learning about FRAME’s collaboration with world known art House of Sotheby was: What the hell do these two have in common? Or like, why would I want to spend like almost $300 for a pair of Pajama Pants (top not included!)? 879ujoFRAME and Sotheby’s have launched a […]
Here’s the thing. What made me think about this subject at all? Well, this morning I really got intrigued with my inbox! When I opened it, right on the very top two extreme juxtaposition, or very controversial, emails popped up on my screen. One saying on the subject line: Skinny jeans are back And the […]
Exactly one year after their last launch, Los Angeles-based fashion brand, Frameis back with a new capsule. And it is their fourth collaboration with Ritz Paris. The prestigious hotel Ritz Paris on Place Vendôme is primarily known for its luxurious rooms and exemplary service. And once again it offers more than just plush beds and […]
In an unexpected, yet exciting, collaboration Carolina Herrera has partnered with FRAME for its first ever limited edition capsule collection. The capsule, which debuted at the Carolina Herrera Resort 2024 runway show in Mexico City this November, fuses Carolina Herrera’s classic elegance with FRAME’s expertise for denim. Thus creating a fresh and modern take on […]
This coming fall 2024 we will be seeing lots of “Déjà vu” denim fits, agreed. But there will also be variety of new looks and trends that expand beyond the traditional styles. Mainly, most of what we have seen already will be back with somewhat different details. Here are some of the standout trends: 1. […]
Keeping in touch with top trends is our favorite thing! And right now it’s totally all about wide-leg jeans.
Yes, we definitely do need to talk about skinny jeans. After all, this subject has probably been one of the biggest fashion controversies these past seasons.
After having tapped Gisele Bündchen, Frame is now announcing Amelia Gray as their ambassador in their latest ad campaign. Coming hot off the heels of its latest campaign with Bündchen, Frame has turned to American model and TV personality Amelia Gray as its latest face for S/S24. Here you can see Amelia posing completely naked clutching a pair […]
We’ve had a lot of feedback from our readers about our skinny jeans feature. Outrageous exclamations as well as heart felt thank you notes. Most of you guys out there agreed with us, though – skinny jeans are a classic, a staple must-have in any denim lovers’ closet. But still, there were also quite a […]