Hyunjin - Denimology

GUESS x Hyunjin – An Interesting Partnership!

By Lisette Geller June 10, 2026 No Comments

K-pop star Hyunjin kicked off this past weekend with a special appearance at the GUESS Melrose Avenue location, celebrating the brand’s global partnership through an immersive experience that brought together fashion, music and community. Hyunjin is the global brand ambassador for GUESS and a member of the acclaimed K-pop group, Stray Kids. Inspired by the […]

Ad Campaigns, Collaborations

Hyunjin – GUESS Global Brand Ambassador

By Lisette Geller March 9, 2026 No Comments

K-pop star Hyunjin from Stray Kids was officially announced as the global brand ambassador for GUESS and GUESS JEANS, launching a worldwide denim campaign for the brand. Hyunjin brings a huge international fan base, making him a powerful marketing face for denim. GUESS is using the global pop stars to modernize its classic American denim […]