Your Daily Denim Destination
Men’s bootcut jeans are absolutely trending in a big way. Here’s a breakdown of the “why” and also some great pick-options you can buy right now. Calvin Klein S/S 2026 According to fashionistas this revival has been building up for quite a few seasons, rather than being an “overnight” RN fashion fad. And there is […]
Lee launched a global equity campaign called “Built Like Lee” for this Fall 2025. The campaign style is digital-first, crossing TV/out-of-home/digital/social, a 30 second long ad spot – see below: As you can see, a recurring visual motif is the Lee button itself – used as a visual cue connecting generations. The campaign is meant […]
Hello ladies – time again to talk about one of the most sought after denim must-have during these hot summer days – and nights, of course! Denim dresses are a summer staple that offer the perfect blend of ease, structure, and style. Whether you’re going for casual, polished, or playful, there’s a silhouette for every […]
Judging by what we have seen in our previews, olive green is absolutely most dominant this spring, making its mark across menswear, womenswear, and streetwear. And it’s also a perfect option if you want to give your denims a break every once in a while. The earthy, versatile olive shade offers a balance between sophistication […]
Lee, the iconic American brand known for timeless style and innovative fit solutions, launched their newest fabric innovation. The Lee X, an exciting product platform that incorporates the latest in fabric technology and modern design. The Lee X platform expands upon the brand’s best-selling Extreme Motion line, which introduced stretch fabric and flex waistbands to men’s denim […]
Denim is evolving in exciting ways for 2025, Designers blend vintage-inspired elements with modern innovations to create bold, versatile looks. The bottom line is that denim in 2025 is all about versatility, self-expression, and comfort. Whether you’re into relaxed baggy fits, polished tailoring, or bold colors, there’s a denim style for everyone this coming year! […]
Let’s just state the fact that originally all jeans used to have button-fly. So ok, they were made for men, women didn’t even think of wearing jeans back then. But times have changed. And, as we have mentioned many times before, more and more women are going for men’s jeans these days. So?!? With the […]
Happening now – the second run of DIESEL❤️VES LEE. The next step in the limited edition of a new iconic collaboration. You can read more about this here. The idea of the limited-edition collaboration between the two global denim brands, Diesel and Lee. presents a creative solution to the problem of overproduction. This second run of […]
Yes, corduroy jeans are definitely trending right now. They offer a fresh alternative to traditional denim, blending a retro aesthetic with modern styling. Here are some key reasons for their popularity: You can pair corduroy jeans with chunky knit sweaters, leather boots, or oversized coats for a chic, seasonal outfit. We found some amazing corduroys, […]
If you’re a real denim head and love selvedge denim, then iconic denim brand, Lee has you covered this season. Their classic 101 jeans (remember, James Dean’s fave pair) just got a trendy re-issued update – the Cowboy Jean. Introduced in 1924, the Lee® 101 Cowboy Pant has served as the blueprint for Lee denim […]