Your Daily Denim Destination
White jeans are a bold, versatile wardrobe essential. Perfect for summer and transitional seasons. When styled right, they project confidence and effortless polish. White denim offers a fresh, polished look that complements nearly any color palette – from navy and olive to pastels and neutrals. This summer especially, white jeans fit the trending “quiet luxury” […]
Hailing from Okayama, Japan, Tanuki is a newly-formed denim label built on knowledge and quality. Founded by a group of gifted craftsmen, the brand prides itself on mastering every level of the denim process. With decades of cumulative loom experience, the “super-team” behind Tanuki is able to manipulate shuttle looms and create unique and original […]
Balenciaga’s Demna, in his last collection designed for the brand … Are we actually having to say good bye uber-sized denim? We already hinted on this subject back in March when we posted Balenciaga’s Fall/Winter 2025 lookbook. The collection is framed as a retrospective of Demna’s 10-year tenure at Balenciaga, drawing from 35 past collections […]
Pacsun is reclaiming a familiar cultural cornerstone with the launch of its Fall 2025 campaign “Denim Days,” a celebration of the daily ritual of wearing jeans. The campaign was shot inside a classic shopping mall, at a time when Gen Z is rediscovering mall culture as a shopping destination and as a social and creative […]
Fiorucci’s Spring 2026 fashion show was a joyful, creative revival of Elio Fiorucci’s playful spirit. With freedom, optimism, and childhood wonder at its heart. Under Francesca Murri, Fiorucci reimagined Milan’s Via Paolo Sarpi as a fantastical public square where everyday meets surreal with a playful, childlike energy. Janina Zais joins the show as guest artist, extending […]
For Spring/Summer 2026, Dsquared2 took a bold step away from traditional runway presentations and instead delivered its vision through a meticulously curated lookbook. Tiny distressed denim shorts adorned with metal rings to thread belts, and boasting raw cuts – paired with crop tops or hybrid tank designs – reflect the playful, audacious DNA of the […]
Founded by Hajime Inoue in 2012 in Kojima, Okayama, a city famed for denim production, TCB stands for “Taking Care of Business”. And also affectionately “Two Cats Brand,” honoring Inoue’s love of cats. “Denim of the people, by the people, for the people.” Specializing in recreating classic American denim form the 1920’s to the 1960’s, TCB […]
Kings of Indigo (K.O.I.) is a classic denim brand. Their objective is simply to produce sustainable clothing socially and environmentally, without compromising on quality. The jeans of K.O.I. are of high quality and are made to last. In addition to jeans, the denim brand also makes other clothing with a streetwear style. “We are Kings Of Indigo.Denim by heart, forever […]
Men’s Spring/Summer 2026 Fashion Week kicked off with Pitti Uomo in Florence. And is right now happening in Paris (June 24 – 29, 2025). The events include 70 participating houses, featuring 40 runway shows and 30 presentations. We’ve been watching many shows, always looking out for what’s new in denim (of course!). What will we be […]
INDIGOFERA is Swedish denim brand celebrated for its craft, unique fabrics, and vintage-inspired fits. Founded in 2009 by Mats Andersson and Johan Söderlund in Sweden, Indigofera is dedicated to “PRIMA*-quality materials” with a focus on fabric development and craftsmanship. {*Prima is the Swedish word meaning quality} “Every choice in every detail that we construct, is […]