Yes – distressed denim is definitely part of the Fall 2026 fashion conversation, especially in designer collections and directional street style. However, the prevailing aesthetic is intentional, artisanal distressing rather than the heavily ripped, aggressively destroyed jeans that dominated parts of the 2010s. This season, we are talking about “controlled” distressing instead of huge knee […]
Dior Cruise 2027 – Ripped Denim, Oh Yes!
Hollywood glamour meets French couture. Jonathan Anderson’s Dior Cruise 2027 collection brought undone California cool to the runway with distressed denim, fluid silhouettes and cinematic craftsmanship under the lights of Los Angeles. So yes, ripped jeans are definitely not going anywhere. In spite of so many brands trying hard to push dark indigo denim, it […]
No. Summer Isn’t Over – Ripped Jeans Anyone?!
Okay, so we know that the whole fashion industry is already focusing on the upcoming fall and winter seasons. But we also believe in living the moment, living the right now. We don’t want to think – yet – about what to buy for fall but more like what are we going to wear today. […]
Tommy Girl – A Destroyed (Denim) Ad Campaign
Tommy Girl is back, and she’s bolder than ever! Curated by influencer and designer, Aleali May, the collection reimagines Tommy Hilfiger’s iconic looks through a modern lens. Btw, did you know that Tommy Girl was originally launched as a fragrance, back in 1996? Tommy Hilfiger’s Tommy Girl Summer 2025 campaign marks a bold revival of the brand’s iconic […]