Bangladesh Denim Expo – Embracing the Future!

Bangladesh Denim Expo is an international platform promoting the Bangladeshi denim industry towards Reimagine. The two-day, Bangladesh Denim Expo, which took place May 6th and 7th, 2024, was organized by the Bangladesh Apparel Exchange in Dhaka, Bangladesh. Over 60 exhibitors from 11 countries showcased their latest denim products, fabrics, accessories, chemicals, technologies, and much more. […]

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LEVI’S® X ERL 2nd Collaboration

Last year, Levi’s® joined forces with Eli Russell Linnetz’s ERL, a California based fashion label that has made waves with playful, retro-inspired designs blending pop art aesthetics with skate and surf culture. In the first-ever collection, these beloved California brands reinterpreted iconic Levi’s® denim by paying homage to California’s casual, sun-faded energy. Building on the branding, finishing, […]

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G-Star RAW x Drag, Drama, Denim Collaboration

In the latest audacious move, G-Star RAW unveiled ‘Denim Drags,’ a partnership with ‘The Nightmare Disorder’ that redefines the elements of denim. This daring collaboration brings together the precise craftsmanship of G-Star and the theatrically inventive genius of The Nightmare Disorder, crafting bespoke masterpieces for drag royalty including Shea Couleé, Envy Peru, and Hungry. “We […]

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The Attico x AI Muse, Mirella, Ad Campaign

There is no denying it and no pretending it doesn’t exist – AI’s are really a thing and for quite some time also invading (is that the right expression even) the fashion world. The latest proof is about The Attico, brainchild of Gilda Ambrosio and Giorgia Tordini: women talking to women. The Attico: the brand […]

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Wrangler – Commitment To Sustainability

 Wrangler is working on a number of new partnerships in a continued strategic effort to keep denim waste out of landfills through systemic circularity practices. The variety of new initiatives all allow Wrangler to do more with less raw material. The brand is proud to further its commitment to sustainability through circularity by partnering with organizations dedicated to […]

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Levi’s WellThread Spring/Summer 2024 Collection

Levi’s is lowering their environmental footprint with sustainably-sourced clothing through WellThread designs.  Out now, Levi’s WellThread Spring/Summer 2024 capsule continues to showcase the brand’s commitment to sustainable fashion. Featuring plant-based pixelated botanical prints and soft-touch sueded ecru denim, all pieces in the collection are made using 100% transitional cotton. Women’s highlights include the Orchard Soft-Structured Trousers […]

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Diesel – Introducing Behind the Denim

Aiming to add a dose of pizzazz to the issue of sustainability, Diesel is launching a five-part mini-documentary series, in sync with the brand’s fun and irreverent style. Called “Behind the Denim,” each episode will take a close look at the life cycle of denim from farm to factory to the customer’s closet, underscoring the […]

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AG Jeans – What’s Old Is New Collection S/S 2024

What’s old is new again. Yesterday’s jeans become today’s denim as AG Jeans’ ‘The Jean of Tomorrow™’ evolves. EXPLORATION #4 COMPLETELY CIRCULAR DENIM Turning your old jeans into NEW “The seed for circularity began in 2023 with AG’s recycled exploration of The Jean of Tomorrow™. We partnered with a denim mill specializing in transforming post-consumer […]

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