7 For All Mankind Spring 2025 Ad Campaign

denim

7 For All Mankind presents its campaign for Spring Summer 2025, a project which champions bold self-expression and cultural connectivity. Featuring Mariacarla Boscono and newcomer, Mohamed Hassan, the campaign is shot by Theo Liu and styled by Elodie David. Through striking visuals and powerful storytelling, the next chapter of ‘Provocatively You’ amplifies the brand’s credibility […]

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Denim Made in Paris: SUPERSTICH MFG

Japanese denim

Superstitch MFG. is a Paris-based denim brand founded by French denim enthusiast Arthur Leclerq. The brand is dedicated to reviving the craftsmanship of vintage American workwear, producing garments that honor the heritage of denim while incorporating meticulous attention to detail.​ The brand’s philosophy centers on creating jeans “as they were,” emphasizing durability, functionality, and timeless […]

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Big John – For Selvedge Denim Lovers!

jeans

Big John is a pioneering Japanese denim brand established in the 1940s in Kurashiki, Okayama Prefecture. Originally known as Maruo Hifuku, the company began as a sewing business and evolved into Japan’s first domestic jeans manufacturer. In 1965, Big John produced the country’s first jeans using imported American denim, and by 1973, they introduced the […]

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Imogene + Willie – Jeans Made In The USA

jeans

​Imogene + Willie is a Nashville-based denim brand founded in 2009 by Matt and Carrie Eddmenson. The brand is renowned for its commitment to American craftsmanship, producing all garments in the USA. Their flagship store is located in a renovated gas station in Nashville’s 12 South neighborhood, with an additional retail space in Austin, Texas. […]

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Nudie Jeans – Meeting Place For Denim Lovers

Nudie Jeans is a Swedish denim brand founded in 2001 by Maria Erixon Levin and Joakim Levin in Gothenburg, Sweden. The brand is renowned for its commitment to sustainability, transparency, and high-quality denim products. Building the brand on strong values with sustainability and human rights at the core – this is what they set out […]

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We’d Like You To Meet Hiut Denim👖

Hiut denim

Hiut Denim Co. is a British brand specializing in high-quality jeans, rooted in the rich textile heritage of Cardigan, a small town in West Wales. Historically, Cardigan was home to Britain’s largest jeans factory, producing 35,000 pairs weekly for nearly four decades. However, in 2001, the factory closed, leading to the loss of 400 jobs—10% […]

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Introducing @Denimology – HAIKURE

jeans

HAIKURE is an Italian denim brand specialized in sustainable denim. The brand’s aim is to create sustainable denim clothing with a Japanese minimal aesthetic that takes part of its core DNA. The brand engages to stay focus on a responsible production chain based on “Made in Italy”. The brand’s name combines “haiku,” the Japanese form […]

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GAP-Studio Capsule: Denim Dress-Up

Gap

Gap has unveiled its latest fashion endeavor, GapStudio, under the creative direction of Zac Posen. Posen joined Gap as Executive Vice President and Creative Director in February 2024. This new line aims to blend Gap’s classic American style with high-fashion elements, offering sophisticated pieces at accessible price points. And there is definitely also some cool […]

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Good American x Dolly Parton Collaboration

collaboration

Country music legend Dolly Parton has partnered with Khloé Kardashian’s denim brand, Good American, to launch a limited-edition collection named Dolly’s Joleans. This collaboration draws inspiration from Parton’s iconic song “Jolene” and her signature country-glam style. ​ And so very Dolly Parton like, the collection features denim pieces adorned with shimmering rhinestones, gingham prints, and […]

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RE/DONE Spring 2025 – A Closer Look

spring

RE/DONE’s Spring 2025 collection introduces a range of vintage-inspired denim and ready-to-wear pieces. The idea is to blend classic aesthetics with contemporary design. Like taking a pair of vintage jeans and “reform” them into a fashionable trendy right now pair of jeans.. RE/DONE’s mission is to restore individuality to the denim space, to reimagine iconic […]

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