summer 2025 - Denimology

It’s Time Again – Get Ready For Denim Shorts!

By Lisette Geller May 19, 2025 No Comments

One of the best things about summer?! Well, obviously besides sun, beach/pool, outdoors! Denim shorts – bring it on! And this summer 2025 there are absolutely no limits when it comes to style, fit, leg-length, clean, distressed…. Denim shorts are not just a seasonal basic anymore but a key fashion statement, with almost every denim […]

Lookbooks, Trend Reports

TOTEME’s Summer 2025 New Denim Styles

By Lisette Geller May 16, 2025 No Comments

TOTEME is a Swedish brand founded on the principles of minimalism, long-standing style, and meticulous craftsmanship. The brand was founded in 2014 by Elin Kling and Karl Lindman. Sustainability is the main focus of the brand: “We are committed to establishing TOTEME as a brand that inspires customers and brands to make decisions that benefit, […]