AMI Paris’ Spring/Summer 2025 collection, envisioned by Alexandre Mattiussi, presents a refined take on denim, blending Parisian elegance with everyday wearability. The collection emphasizes relaxed tailoring and versatile denim pieces that embody the brand’s signature understated sophistication. Key Denim Pieces from AMI Spring/Summer 2025 Straight-Leg Jeans: AMI Paris included straight-leg jeans offering a classic fit, […]
7 For All Mankind Spring 2025 Ad Campaign
7 For All Mankind presents its campaign for Spring Summer 2025, a project which champions bold self-expression and cultural connectivity. Featuring Mariacarla Boscono and newcomer, Mohamed Hassan, the campaign is shot by Theo Liu and styled by Elodie David. Through striking visuals and powerful storytelling, the next chapter of ‘Provocatively You’ amplifies the brand’s credibility […]
Levi’s® x Beyoncé – REIIMAGINE Part 3
Levi’s® and Beyoncé launched the third part of their collaboration this week. Named Refrigerator, this is the third chapter of the REIIMAGINE campaign. You can have a look at the previous campaign here. In the new film and accompanying imagery, Levi’s® continues to highlight the brand’s heritage as inspiration for reinvention. The first two chapters, Launderette and Pool Hall, reignited conversations […]
Imogene + Willie – Jeans Made In The USA
Imogene + Willie is a Nashville-based denim brand founded in 2009 by Matt and Carrie Eddmenson. The brand is renowned for its commitment to American craftsmanship, producing all garments in the USA. Their flagship store is located in a renovated gas station in Nashville’s 12 South neighborhood, with an additional retail space in Austin, Texas. […]
Ksenia Schnaider: Inside-Of-The-Box Capsule!
Ukrainian sustainable denim brand, Ksenia Schnaider is inviting us for a collection made inside-of-the-box!And we are totally loving this — outside-of-the-box — interpretation! Ksenia Schnaider’s Cubic Collection, part of their Fall/Winter 2025 line titled THINK INSIDE THE BOX, is a bold exploration of digital aesthetics translated into physical fashion. Inspired by the blocky, low-poly visuals […]
Still Here New York – S/S 2025 Lookbook
Still Here New York is a New York denim brand that specializes in Everyday Dressing. The brand is about celebrating the legacy of America’s fabric, by making 100% cotton classic Jeans. Meant to be ripped, faded, patched, and handed down, capturing moments and holding sentimental value as they wear.A premium take on the America Uniform: […]
We’d Like You To Meet Hiut Denim👖
Hiut Denim Co. is a British brand specializing in high-quality jeans, rooted in the rich textile heritage of Cardigan, a small town in West Wales. Historically, Cardigan was home to Britain’s largest jeans factory, producing 35,000 pairs weekly for nearly four decades. However, in 2001, the factory closed, leading to the loss of 400 jobs—10% […]
Introducing @Denimology – HAIKURE
HAIKURE is an Italian denim brand specialized in sustainable denim. The brand’s aim is to create sustainable denim clothing with a Japanese minimal aesthetic that takes part of its core DNA. The brand engages to stay focus on a responsible production chain based on “Made in Italy”. The brand’s name combines “haiku,” the Japanese form […]
GAP-Studio Capsule: Denim Dress-Up
Gap has unveiled its latest fashion endeavor, GapStudio, under the creative direction of Zac Posen. Posen joined Gap as Executive Vice President and Creative Director in February 2024. This new line aims to blend Gap’s classic American style with high-fashion elements, offering sophisticated pieces at accessible price points. And there is definitely also some cool […]
Triarchy Is Giving Back – In Denim!
You all know about the terrible fires destroying so many places in Los Angeles. Sustainable Los Angeles based denim brand, Triarchy, not only committed to doing their part in helping the wildfire victims. They actually took this commitment one step further. Co-founder of the brand, Adam Taubenfligel, tells us: “I wanted to take a moment […]