PacSun x Rare DNM Continuationđź‘–

collaboration

This past March we featured the awesome collaboration of PacSun x Selena Gomes x Rare DNM. And the newest edition is happening right now. Pacsun is continuing its impactful and creative partnership with the Rare Impact Fund, with its curated summer iteration of the Rare DNM Edit for men and women, which launched today. Designed for summer style […]

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Levi’s x BeyoncĂ© – The Collaboration On Tour

JEANS

BeyoncĂ© and Levi’s continue their awesome collaboration on tour this summer with Cowboy Carter and the Rodeo Chitlin’ Circuit. Levi’s designed several custom looks for BeyoncĂ© and her dancers for the world tour supporting her Grammy-award-winning “Cowboy Carter” album. BeyoncĂ© took the stage in a custom Levi’s® one-piece with “LEVII’S” emblazoned across the chest and […]

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Gucci’s GG Ad Campaign 2025: EmRata in Denim

Gucci

Gucci celebrates the monogrammed emblem in their newest ad campaign, starring Emily Ratajkowski in Cannes. Shot by Daniel Arnold, the visuals trace Emily’s day along the French Riviera, with the iconic GG Monogram featured consistently across bags, accessories, and apparel. And of course, wearing denim! Moving from city streets to sunlit promenades, the campaign focuses on […]

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Chain Stitch Denim – What’s This About?!

denim

In the past few months we have been featuring a lot denim brands specializing in selvedge denim. Some of them very “insider” – not too well known – like STUDIO D’ARTISAN. And some of them, like Naked & Famous, well known by most denim lovers and denim heads. We are very focused on continuous featuring […]

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Another Summer Of White Jeans! Hell, Yes!🤍

white

Absolutely, white jeans are making a strong statement this summer again. All fashion conscious people have been aware that white denim has been transcending its traditional seasonal boundaries to become a year-round wardrobe staple. Meaning, we absolutely do wear our white jeans even during the coldest winter days. Covered with uber-sized sweaters and coats… Therefore, […]

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Undercover – Spring/Summer 2025 Denim & Leather

Undercover

We recently featured the amazing collaboration of Undercover x Levi’s. And now check out some very unique Undercover Spring/Summer 2025 denims and leathers, designed by the brand’s creator and founder, Jun Takahashi. This men and women’s collection showcases the brand’s signature fusion of avant-garde aesthetics with utilitarian details. A standout piece from the collection is […]

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Naked & Famous – Our Turn, Ladies!

Naked & Famous

Canadian denim brand, Naked & Famous has been on our radar for a long time. Super cool selvedge jeans and affordable prices. Personally, I have visited their store located in New York’s Soho innumerous times. Not only because I love to check out their jeans, but also because their sales experts and managers are incredible […]

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Acne Studios S/S 2025 – Women’s Denim Looks

Acne Studios

Acne Studios’ Spring/Summer 2025 women’s denim collection reimagines everyday domestic elements through innovative design. The collection features a variety of silhouettes, washes, and textures, blending traditional denim with avant-garde aesthetics. Creative Director Jonny Johansson draws inspiration from household motifs – such as curtains and upholstery – to craft pieces that blur the lines between comfort […]

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Ferrari x Charles Leclerc Collaboration Capsule

ferrari

Ferrari and Charles Leclerc created a dynamic collaboration capsule collection for Spring/Summer 2025, blending the brand’s racing heritage with Leclerc’s personal style. Having won eight Grand Prixs, copping several Rookie of the Year Awards, and landing a spot in the Formula One World Drivers’ Championship runner-up, Charles Leclerc is now entering the high fashion world. […]

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