So that’s good news for all of you out there who have been dearly (and sadly) missing the skinny jeans. There is a new skinny version out there, the 2026 version. And it’s a s skinny as it can get except for the tight tapering at the ankles. We checked out and featured many lookbooks […]
PacSun – Rare DNM Edit Holiday Collection
Pacsun is marking its second year of partnership with the Rare Impact Fund, launching their Holiday collection today, November 1st. You can read more about the Rare DNM collections here. The collection includes all new men’s and women’s pieces just in time for the holiday season. In line with Pacsun’s mission to inspire and uplift […]
KSENIASCHNAIDER x Lee Cooper Collab is LIVE!
The KSENIASCHNAIDER x Lee Cooper collaboration merges British denim heritage with the avant-garde, upcycled aesthetic of the Ukrainian label. Founded in London in 1908, Lee Cooper began its story with workwear. Its focus on quality, durability, and functionality defined the brand’s identity as the original British denim label. These same principles resonate with KSENIASCHNAIDER’s philosophy: […]
Civilianaire – Denim Made In America
Civilianaire was founded by Gene Montesano and Barry Perlman, both veteran denim‐industry figures. They previously co‐founded Lucky Brand. Civilianaire is all about American manufacturing – all production is made in Vernon, California. Also notable is the brand’s use of premium fabrics like Japanese selvedge denim for most of their collections. After 24 years Montesano and […]
Tommy Jeans – Fall 2025 Is NYC Denim!
Tommy Jeans returns to New York for Fall 2025, capturing the city’s pulse with denim, individuality, and a fresh cast. Visuals show street-style scenes in NYC: subway stations, yellow cabs, city sidewalks – merging everyday urban life with denim styling. The campaign was shot in New York City, positioning the city not just as a […]
Denim Trends 2026 – Overview
In the past view months we have featured many denim collections shown in London. Paris, and Milan. The resons why we are doing this is so that you guys out there get the general idea of what trends to expect in the coming months. This is always a very good help especially when it comes […]
Built Like Lee – Fall 2025 Ad Campaign
Lee launched a global equity campaign called “Built Like Lee” for this Fall 2025. The campaign style is digital-first, crossing TV/out-of-home/digital/social, a 30 second long ad spot – see below: As you can see, a recurring visual motif is the Lee button itself – used as a visual cue connecting generations. The campaign is meant […]
Marques’ Almeida Spring 2026 – Structured Denim
Marques’ Almeida returned to London for its spring 2026 collection. Paolo Almeida and Marta Marques, the design duo behind Marques’ Almeida, showed a Spring 2026 collection rooted in “softness and lightness,” embracing a floatier feeling in “what feels like a potentially volatile moment in time.” And that very soft- and lightness also shows in the […]
Natasha Zinko Spring 2026 – Denim And Leather
Natasha Zinko’s Spring 2026 collection is titled “Hair of the Dog”, evoking a rough-around-the-edges, slightly messy recovery aesthetic (from a hangover) as a metaphor for raw authenticity. The show was staged at The Box in Soho, London. A nightclub setting chosen to match the “nightlife afterparty” spirit of the collection. The environment was immersive: cigarette […]
Scotch & Soda – “Let It Rain”
Scotch & Soda, the Amsterdam-based fashion brand, is thrilled to announce the launch of their new ‘Let It Rain’ collection designed in celebration of the 750 year anniversary of the city of Amsterdam. So cool – looks like now we can walk in the rain AND enjoy it wearing “rainproof” denim! Amsterdam is full of […]