Your Daily Denim Destination
Tommy Girl is back, and she’s bolder than ever! Curated by influencer and designer, Aleali May, the collection reimagines Tommy Hilfiger’s iconic looks through a modern lens. Btw, did you know that Tommy Girl was originally launched as a fragrance, back in 1996? Tommy Hilfiger’s Tommy Girl Summer 2025 campaign marks a bold revival of the brand’s iconic […]
One of the best things about summer?! Well, obviously besides sun, beach/pool, outdoors! Denim shorts – bring it on! And this summer 2025 there are absolutely no limits when it comes to style, fit, leg-length, clean, distressed…. Denim shorts are not just a seasonal basic anymore but a key fashion statement, with almost every denim […]
TOTEME is a Swedish brand founded on the principles of minimalism, long-standing style, and meticulous craftsmanship. The brand was founded in 2014 by Elin Kling and Karl Lindman. Sustainability is the main focus of the brand: “We are committed to establishing TOTEME as a brand that inspires customers and brands to make decisions that benefit, […]
AGOLDE partnered with The LYCRA Company to unveil LYCRA® EcoMade Fiber. This is an innovative stretch fiber derived from plant based materials like industrial corn. This groundbreaking partnership marks a pivotal moment for the denim industry. For the first time, AGOLDE’s Spring collection will feature a revolutionary combination of regeneratively grown cotton, Eco-Indigo dye, and LYCRA® EcoMade […]
45R is a Japanese brand renowned for its artisanal approach to denim, blending traditional craftsmanship with modern design. If you love “real” denim, if you are a convinced denimhead, then this is definitely a brand you should check out. The 45R core line includes men’s as well as women’s denim. Established in 1977, 45R emphasizes […]
Low-rise jeans are making a notable comeback this spring and summer, reimagined with modern silhouettes and styling. This resurgence blends early 2000s nostalgia with contemporary fashion sensibilities, offering a fresh take on a once-controversial trend. And bringing back the The Y2K era, a cultural phenomenon of the late 1990’s and early 2000’s. One of the other […]
If you’ve checked out our lookbooks and our denim trend previews, then one thing you’ll have noticed for sure. Its all about over- and uber-long jeans. Ever wonder about the why? Does it really make sense? Is it all about making a fashion statement? Or is it because you’re all about anti-fit. The feeling of […]
SLVRLAKE’s collections are built around premium vintage indigo denim which has a unique open weave construction. The open weave allows the brand to deliver rich authentic looking washes in an incredibly wide variety of shades of true indigo. “We are committed to using the highest quality materials, we are passionate about creating timeless garments that are […]
As part of their spring/summer 2025 collection, Levi’s® just launched Blue Tab, the brand’s most elevated expression of denim to date. The new Spring/Summer 2025 collection reimagines Levi’s® iconic workwear roots with modern tailoring, refined fabrics, and subtle nods to the brand’s history. Throughout its history, Levi’s® has led denim forward by developing distinct styles […]
AMI Paris’ Spring/Summer 2025 collection, envisioned by Alexandre Mattiussi, presents a refined take on denim, blending Parisian elegance with everyday wearability. The collection emphasizes relaxed tailoring and versatile denim pieces that embody the brand’s signature understated sophistication. Key Denim Pieces from AMI Spring/Summer 2025 Straight-Leg Jeans: AMI Paris included straight-leg jeans offering a classic fit, […]