Calvin Klein’s ‘Feel the Fit’ is a multi-chapter Fall 2026 denim campaign, built around the idea that finding the right pair of jeans changes how you move, feel and carry yourself.
Chapter 1 – Tate McRae
Launched August 25, 2026, the first chapter stars Tate McRae. It was directed by Carlijn Jacobs and uses dance and movement as the campaign’s central visual language, with choreography by Sergio Reis.
Rolling out over the next month with a lineup of global talent, ‘Feel the Fit’ celebrates the confidence that comes when the fit feels right, brought to life through each talent’s own energy and style. First, Tate brings her signature movement, sensuality and attitude to iconic Calvin Klein denim.
Chapter 2 – Sadie Sink
Launched September 1, 2026, the second chapter stars Sadie Sink and was directed by Aidan Zamiri. Its tone is more intimate and everyday, showing how the jeans change her energy and confidence.
“Denim has always been a staple in my wardrobe, so partnering with Calvin Klein on this campaign felt completely natural,” said Sadie Sink. “I love the idea behind ‘Feel the Fit.’ The right pair of jeans has a way of changing how you carry yourself from the moment you put them on. Every look let me explore a different side of my style while still feeling completely like me.”
You can shop for the newest denim fits from the Fall 2026 collection here.
