For more than 75 years, Wrangler® has helped define American denim. For imogene + willie, that legacy has been a source of inspiration and admiration since its founding in 2009.
Built on a shared reverence for the craft and heritage of American denim, the two brands have partnered on a landmark collection that pairs Wrangler’s defining place in denim history with
imogene + willie’s enduring commitment to domestic manufacturing.
To bring this collaboration to life, Wrangler opened its historic archives to the imogene + willie team, granting access to original patterns, including the iconic 1964 vintage 10MWZ, along with its coveted supply of Cone Mills White Oak deadstock selvedge denim.
The collection also incorporates fabrics developed with Mount Vernon Mills, the last remaining large-scale denim mill in the United States, alongside original labels, pocket flashers, packaging, and visual assets that were thoughtfully reimagined through imogene + willie’s distinctive design process.
“This project began with a deep and enduring admiration,” says imogene + willie co-founder, Carrie Eddmenson.
“Wrangler’s story has shaped our own. The blue jean they introduced became a blueprint not just for style, but for integrity, craft, and American identity. Made in America has always been a core tenet of who we are, and who Wrangler helped inspire us to become. For them to join us here at home feels more like a ceremony than a collaboration.”
The collaboration was an invitation for imogene + willie to step inside one of the richest histories in American denim. Wrangler entrusted imogene + willie with the freedom to explore decades of craftsmanship, design, and tradition.
In return, imogene + willie approached the collection with their steadfast desire to put American materials and manufacturing first, with every detail being considered in
pursuit of creating something truly special.
“This partnership allowed us to explore our roots through a fresh lens, resulting in pieces that honor the true artistry behind every single stitch,” says Joe Broyles, Vice President of Global Collaborations & Chase at Wrangler. “It is a celebration of our shared passion for preserving denim heritage and an homage to the uncompromising quality that has always defined our brand.”
You can shop for this collaboration collection on the Wrangler and on the imogene + willie website.
